Do captions on Instagram really matter?  Let’s find out, on today’s social media lab.

Will cutting the number of posts you publish to Instagram hurt your performance?  A lot of people think so. Let’s find out, on today’s social media lab!

Today, we’re examining a social ads experiment gone wrong. And we’re hoping you’ll learn from our mistakes. Are the link clicks you’re getting from your social ads high quality?  Let’s find out on today’s social media lab.

Does the length of your Instagram post captions affect your performance?  Let’s find out, on today’s Social Media Lab.

Does the format and content of your Facebook live show really matter? It turns out, it does! Scott’s got data on how to best secure a Facebook live audience on today’s social media lab.

Today, we’re testing Mike Stelzner’s theory that shorter videos under 2 minutes are highly favored by Facebook. Let’s find out, on today’s Social Media Lab.

When a major industry leader suggested publishing fewer characters on Facebook than the typical tweet, we got really interested. Will shorter posts produce more engagement?

Today, an awful lot of people are trying to get around Instagram’s ban on link posts by asking Instagram users to click on a link in their bio. But, is this really an effective way to drive traffic to your website? Could this potentially hurt your performance? Let’s find out, on today’s social media lab.

Today, we’re comparing graphics against photos in our Ultimate Instagram Showdown. Which format will get more engagement?  Let’s find out on today’s social media lab!

Today we're exploring Instagram Stories and Story Ads to see which type will get you the most attention.