Social Media Lab

Gaining even the slightest advantages in marketing can make or break an ad campaign. A 10% decrease in CPC, for example, could mean the difference between a profitable campaign or going bankrupt!

With those ideas in mind, the Social Media Lab tested whether adding text on the images in our Instagram and Facebook ads helped or hurt performance.

Our Hypothesis: Image ads on Facebook and Instagram with text produces more clicks and lower CPC.

The Social Media Lab is powered by Agorapulse.

Many sites recommend placing text on Instagram photos because it stands out, but have no data to back up claims that it will help your performance.

You’ll find lots of articles on how to put text on photos and create eye-catching graphics, but nothing supporting or refuting the claim that photos with text on them outperform standard photos on Instagram.

Our Hypothesis: Instagram images without text receive more reach and engagement.

Let's test and find out!

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In this audio portion of the Social Media Lab's Facebook Live show, Scott and Owen explore what happens when you cut your Instagram posting frequency by half.

Instagram Carousels sucked at reach and engagement in 2017 and 2018. Today, we got some pretty surprising results when we re-tested multi-image Instagram posts.

In this audio excerpt from our Facebook Live show, Scott and Owen explore Facebook carousel ads with Charlie Lawrence.

Today, we're testing an old rumor with a new network. Will 3rd party publishing tools hurt your content's performance on Instagram? Let's find out!