Social Media Lab

Social Media Lab

By Social Media Lab, powered by AgorapulseBusinessEntrepreneurshipMarketing
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Social Media Lab episodes

  • Is Facebook Boost a Waste of Money? Or is Ads Manager Better?
    Facebook ads are a necessity for most businesses wanting to sell products or promote their brand on Facebook. But for many business owners learning how to navigate Facebook’s Ads manager can be difficult.
    That is why Facebook added the “Boost” button years ago.
    The Facebook Boost is a quick way to run an ad from a post already on your Facebook page. There is no secondary place to log into to manage the ad.  Just boost the post and—BOOM—done. But is it a bad idea?
    14 min
  • Resurrecting Dead Instagram Accounts!
    What happens if you stop posting for 6 months on your Instagram account? Will followers engage with new content?
    The Social Media Lab let 8 Instagram account go dead for 6 months to find out!
    The results are quite satisfying and helpful for all of us. 
    The Social Media Lab is powered by Agorapulse, busting the myths, rumors, and stories of social media marketing with science!
    10 min
  • Will Reddit Ads Beat Instagram Ads In The CPC Race?
    So far in the Social Media Lab, we have found that Reddit ads resulted in a lower cost per click (CPC) when compared to both Twitter and Facebook ads.
    Now, we will compare Reddit ads to Instagram ads to see how they stack up.
    The Social Media Lab is powered by Agorapulse, hosted by Scott Ayres.
    12 min
  • What Analytics Matter for Businesses: Part 5 of 5 with Eddie Garrison
    Eddie Garrison shares in this 5 part podcast series what analytics matter for businesses. What should you measure? What should you pay attention to?
    The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!!
    Read all of our experiences here: https://www.agorapulse.com/social-media-lab/
    8 min
  • What Analytics Matter for Businesses: Part 4 of 5 with Eddie Garrison
    Eddie Garrison shares in this 5 part podcast series what analytics matter for businesses. What should you measure? What should you pay attention to?
    The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!!
    Read all of our experiences here: https://www.agorapulse.com/social-media-lab/
    9 min
  • What Analytics Matter for Businesses: Part 3 of 5 with Eddie Garrison
    Eddie Garrison shares in this 5 part podcast series what analytics matter for businesses. What should you measure? What should you pay attention to?
    The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!!
    Read all of our experiences here: https://www.agorapulse.com/social-media-lab/
    9 min

About Social Media Lab

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The Social Media Lab is powered by Agorapulse. Scott Ayres, the Content Scientist, busts the myths, rumors and stories of social media marketing with SCIENCE!