Social Media Lab

Eddie Garrison shares in this 5 part podcast series what analytics matter for businesses. What should you measure? What should you pay attention to?

The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!!

Read all of our experiences here: https://www.agorapulse.com/social-media-lab/

Eddie Garrison shares in this 5 part podcast series what analytics matter for businesses. 

What should you measure? What should you pay attention to?

The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!!

Read all of our experiences here: https://www.agorapulse.com/social-media-lab/

Are you confused on how to best grow a Facebook Live video show?

Our Content Scientist, Scott Ayres, shares how we've grown the Social Media Lab LIVE show to be one of the most well-know social media marketing live shows in the industry, featured at Social Media Marketing World 2019!

You can read the full post here: Growing a Facebook Live Show

The Social Media Lab is powered by Agorapulse and is busting the myths, rumors and stories of social media marketing, with science.

All Facebook Live videos are organic because Facebook does not allow you to advertise live video before it airs. Facebook does, however, allow you to Boost that video after it's over. Will boosting live video replays actually get beneficial results? Or, will it just inflate the view count? Let's find out, on today's Social Media Lab.

You might wonder, “Why should I advertise on Reddit?”  Most marketers have ignored the platform. 41% of Reddit users do all or almost all of their shopping online, compared to only 24% of those surveyed that are non-Reddit users, according to Civic Science.

In a previous Social Media Lab experiment, we found that Reddit ads had a much lower CPC than Facebook ads. Today, we’ll compare those same Reddit ads to Twitter ads. Will Reddit win again?

A whopping 79% of Facebook users only access Facebook via mobile devices and 19% of Facebook users access the network via both phones and computers.

In today’s Social Media Lab experiment we’ll test Facebook mobile ads vs desktop to see which one performs better. 

Our Hypothesis: Facebook mobile ads have a lower CPC and result in more link clicks than desktop ads.

Does the aspect ratio of your Twitter ads really matter?  It turns out, it does by a landslide. Twitter reported 885 million in ad revenue in Q4 2019, In this episode, we'll cover some important details you'll need to know when you're advertising on Twitter.

This is episode 2 in our series to find out which social network gets the lowest cost per click. Today, we're testing identical ads on Facebook and Instagram in an isolated experiment to compare CPC and other results. Are you advertising on the right network? Let's find out on today's social media lab.

The Social Media Lab is powered by Agorapulse.

Going “viral” organically on Twitter or Instagram is hard these days, so running ads on both platforms is a necessity.

But the cost of that traffic is always an issue. Spend too much—and the ad is a complete waste of time, energy, and money. Twitter and Instagram are great platforms to run ads and drive traffic. But which one delivers the lowest cost per click (CPC)?

We will tackle that question (and find an answer) in today’s Social Media Lab experiment.

LinkedIn can be confusing for most users and brands. The things that work on Facebook, Instagram, and Twitter don’t always work on LinkedIn.

To fully understand and leverage LinkedIn you need an expert in your corner.  So, we invited LinkedIn expert Judi Fox onto the Social Media Lab LIVE show recently to discuss various ways to get ahead of the competition on LinkedIn.

We’re going to cover these five tactics to help you crush it on LinkedIn.