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How I started as a social media manager — my real, unfiltered story. If you're wondering how to become a social media manager, or you're already on that journey and need reassurance, this video is for you. I didn't wake up one day and decide to build a career in social media management. I fell into it out of curiosity, through volunteering, learning, and years of practising — long before I ever called it a business.
In this episode, I walk you through every stage: from volunteering at church and spotting my first Twitter trend to landing my first paying clients and building a profitable social media management business from scratch.
Whether you're a beginner trying to break into social media marketing, a freelance social media manager looking for encouragement, or someone questioning if this career is right for you, this video will show you that there's no one "right" path.
Most people don't know what comes after being a social media manager. I'm breaking down the full social media career ladder.The industry often ignores how to actually move up. I detail the path from entry-level roles all the way to a social media director position, because we need more honest conversations about growth.Whether you are starting out or looking to level up, understanding your career progression is essential. I explain the specific responsibilities at each stage so you can plan your next move with intention rather than just hoping for a promotion.Subscribe for weekly social media strategy and career breakdowns, and let me know in the comments: What is the biggest roadblock you've faced in your role so far?The post: https://www.instagram.com/p/DcibnXklnqd/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA==🔗 LINKS:➝ Social media manager Bible: nestuge.com/dpdy0_nl8 ➝ Mentorship program: nestuge.com/tsmoacademyJoin my communities for daily updates and conversations:💚 WhatsApp Channel: https://whatsapp.com/channel/0029VaJ5oRnJf05hI7IqJe3K💚 Telegram Group: https://t.me/+EK_5YWDwSXViYjM8💚 Instagram community: https://www.instagram.com/channel/ke6SlBa2V2B5FdIQ/❤️ For collaborations, email [email protected]
I watched Kim Kardashian’s MasterClass, The New Rules of Business, and broke down what it actually teaches about running a service-based business as a content creator and social media manager.In this video, I unpack the 10 commandments and translate them into practical lessons on visibility, positioning, pricing, systems, culture, and building authority online. This isn’t about celebrity. It’s about structure, strategy, and what it really takes to scale in today’s internet economy.If you’re a creator, freelancer, or service provider building your brand in public, this one is for you.Comment below and tell me which commandment hit you the hardest.Join my communities for daily updates and conversations:💚 WhatsApp Channel: https://whatsapp.com/channel/0029VaJ5oRnJf05hI7IqJe3K💚 Telegram Group: https://t.me/+EK_5YWDwSXViYjM8Connect with me on socials: 🧡 Instagram: @thesocialmediaoga🧡 TikTok: @thesocialmediaoga🧡 LinkedIn: Omobolaji Ajibare🧡 X: @tsocialmediaoga
Choosing a niche as a social media manager can feel confusing, overwhelming, and, honestly, stressful.
Everyone online is telling you to niche down, but no one explains how to do it properly.
In this video, I break down the best niches for social media managers in 2026, why these niches are growing, which ones are becoming harder to succeed in, and how to choose the right niche for you without guessing or copying what everyone else is doing.
If you’re a new social media manager, or you’re already managing clients but struggling with positioning, pricing, or clarity, this video will help you think long-term instead of chasing trends.
➝ Social media manager Bible: nestuge.com/dpdy0_nl8
If you want more in-depth support, my Social Media Manager Mentorship is available. It is a paid mentorship with live classes, assignments, resources, and community support to help you grow the right way. You can join the waitlist or join directly if enrollment is open.
➝ Mentorship program: nestuge.com/tsmoacademy
Join my communities for daily updates and conversations:
💚 WhatsApp Channel: https://whatsapp.com/channel/0029VaJ5oRnJf05hI7IqJe3K
💚 Telegram Group: https://t.me/+EK_5YWDwSXViYjM8
Connect with me on socials:
🧡 Instagram: @thesocialmediaoga
🧡 TikTok: @thesocialmediaoga
🧡 LinkedIn: Omobolaji Ajibare
🧡 X: @tsocialmediaoga
If you enjoyed this video, like it, subscribe, and share it with another social media manager who needs clarity going into 2026.
If you’re a social media manager in 2026, and you’re stuck between freelancing, working at an agency, or going in-house, this video is for you.In this video, I break down the real differences between freelancing, agency life, and in-house social media roles in 2026.
Not the aesthetic version you see online, but the honest reality. We talk about income, growth, burnout, stability, freedom, and how to choose the right path based on your current season, not pressure or trends.
I share my personal experience working across all three paths and explain who each option is actually for. Whether you’re a beginner social media manager, someone trying to pivot, or you’re feeling stuck in your career, this video will help you think clearly and make a decision that aligns with your life.This is not about which path is better.
It’s about which path is right for you.If you’re serious about becoming a social media manager in 2026 and you want proper guidance, you can join the waitlist for my mentorship using the link in the description.
Don’t forget to like, subscribe, and turn on notifications for more honest social media career conversations.
Let me know in the comments which path you’re leaning towards and why.
➝ Social media manager Bible: nestuge.com/dpdy0_nl8
If you want more in-depth support, my Social Media Manager Mentorship is available. It is a paid mentorship with live classes, assignments, resources, and community support to help you grow the right way. You can join the waitlist or join directly if enrollment is open.
➝ Mentorship program: nestuge.com/tsmoacademy
Join my communities for daily updates and conversations:
💚 WhatsApp Channel: https://whatsapp.com/channel/0029VaJ5oRnJf05hI7IqJe3K
💚 Telegram Group: https://t.me/+EK_5YWDwSXViYjM8
Connect with me on socials:
🧡 Instagram: @thesocialmediaoga
🧡 TikTok: @thesocialmediaoga
🧡 LinkedIn: Omobolaji Ajibare
🧡 X: @tsocialmediaoga
Subscribe, like, and turn on notifications for more honest, practical social media manager content.Comment below and let me know where you are on your journey.
Being a social media manager in 2026 looks very different from the last few years. In this video, I break down the real day-to-day of the job, the parts people don’t show online, and what you need to survive and thrive in this industry.
If you are starting out as a social media manager or planning to grow in 2026, this video will provide the clarity and direction you need.
Watch this video to understand the truth behind content creation, analytics, strategy, client communication, workflow, creativity, and earnings as a social media manager in 2026.
Subscribe for weekly videos on social media strategy, content creation, and growing as a digital professional.
➝ Social media manager Bible: nestuge.com/dpdy0_nl8
If you want more in-depth support, my Social Media Manager Mentorship is available. It is a paid mentorship with live classes, assignments, resources, and community support to help you grow the right way.
You can join the waitlist or join directly if enrollment is open.
➝ Mentorship program: nestuge.com/tsmoacademy
Join my communities for daily updates and conversations:
💚 WhatsApp Channel: https://whatsapp.com/channel/0029VaJ5oRnJf05hI7IqJe3K
💚 Telegram Group: https://t.me/+EK_5YWDwSXViYjM8
Connect with me on socials:
🧡 Instagram: @thesocialmediaoga
🧡 TikTok: @thesocialmediaoga
🧡 LinkedIn: Omobolaji Ajibare
🧡 X: @tsocialmediaoga
If you want to become a social media manager in 2026 but feel unsure where to start, this video is for you.
In this video, I outline how I would start my social media management career again in 2026 if I had no clients, no portfolio, and no connections. I go deep into the mindset shifts you need to make, the skills that actually matter, how to build a portfolio without experience, how to get your first clients, and the mistakes that waste most beginners’ first year.
Join my communities for daily updates and conversations:
WhatsApp Channel: https://whatsapp.com/channel/0029VaJ5oRnJf05hI7IqJe3K
Telegram Group: https://t.me/+EK_5YWDwSXViYjM8
Mentorship: nestuge.com/tsmoacademy
Social media manager Bible: nestuge.com/dpdy0_nl8
Instagram: @thesocialmediaoga
TikTok: @thesocialmediaoga
LinkedIn: Omobolaji Ajibare
Planning your year as a social media manager is more than buying a new planner or setting random goals. It is about clarity, intention, and building the right systems. In today’s video, I am breaking down how to plan your best year yet as a social media manager in 2026, whether you are brand new or already working with clients.
I will walk you through how to review your year properly, the exact goals you should be setting, the skills and training you need in 2026, and how to build a content and portfolio system that supports your growth.
My aim is simple. I want you to enter 2026 with confidence and a clear roadmap. If you want deeper support, my Social Media Manager Mentorship is open. It is a paid mentorship with live classes, assignments, resources, and community support to help you grow the right way.
You can join the waitlist or join directly if enrolment is open.
Join my communities for daily updates and conversations:
WhatsApp Channel: https://whatsapp.com/channel/0029VaJ5oRnJf05hI7IqJe3K
Telegram Group: https://t.me/+EK_5YWDwSXViYjM8
Mentorship: nestuge.com/tsmoacademy
Social media manager Bible (it’s on pre-order): nestuge.com/dpdy0_nl8
Instagram: @thesocialmediaoga
TikTok: @thesocialmediaoga
LinkedIn: Omobolaji Ajibare
Let’s make 2026 your best year yet.
Are gifted collaborations helping you grow, or quietly burning you out?
In this episode of The Social Media Manager Bible Podcast, I’m pulling back the curtain on gifted collabs and talking honestly about what most creators won't say out loud.
From unpaid influencer campaigns to usage rights traps, I'm breaking down:
The six types of gifted collabs (and how they work)
Red flags to avoid when brands offer “free” products
The psychological pressure to say yes to exposure
How gifted campaigns exploit creators and social media managers
Why some brands are building full ad strategies on unpaid content
How to protect your time, boundaries, and content as a creator
Whether you're a content creator, a social media manager, or part of a brand team, this episode is your no-fluff guide to navigating gifted partnerships with clarity and strategy.
Starting your first week as a social media manager can be exciting and overwhelming. Learn how to get acquainted with your brand or clients, perform content audits, set up essential tools, create or review social media strategies, and establish effective communication. Get ready to nail your first week and set a strong foundation for success in social media management.
Join my email list: https://substack.com/@thesocialmediaoga?utm_source=profile-page
CONNECT WITH MEEmail address: [email protected]: https://www.instagram.com/thesocialmediaoga/TikTok: https://www.tiktok.com/@thesocialmediaoga?_t=8rWjzF0TMS8&_r=1Linkedin: https://www.linkedin.com/in/omobolaji-ajibare
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