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How can social media be your secret weapon to success in commercial real estate?

In this insightful conversation, Yonah sits down with Carson Baird, a commercial real estate professional and social media strategist based in Southwest Florida. Carson shares his unconventional journey from tech sales to a flourishing career in real estate, where he leverages social media to build meaningful connections and close million-dollar deals. Along the way, he opens up about the personal growth fatherhood has brought, the lessons learned from a challenging project, and the power of being consistent and genuine on LinkedIn. 

[00:01 - 08:00] The Entrepreneurial Spirit

• Carson’s upbringing in a family business and the early influence of real estate
• Transitioning from corporate roles to commercial real estate
• Lessons from his father’s entrepreneurial journey

[08:01 - 16:34] Hard Lessons in Real Estate

• Carson recounts a difficult deal involving zoning regulations and legal battles
• The importance of knowing when to walk away
• Valuable takeaways from "life seminars."

[16:35 - 24:47] Social Media: A Modern Rainmaker

• How Carson uses LinkedIn to create warm connections
• The shift from traditional sales methods to content-driven engagement
• Generating leads and deals through strategic posting

[24:48 - 32:56] Market Insights in Southwest Florida

• Analyzing the current state of the industrial, office, and multifamily sectors
• The impact of Hurricane Ian on the local real estate market
• Predictions for the market moving into 2025

[32:57 - 40:14] Defining Success

• Carson reflects on the true meaning of success in light of fatherhood
• Balancing professional ambition with being a present family man
• Advice for young professionals on building connections authentically

Connect with Carson:

Website: https://lqcre.com/carson-baird/

LinkedIn: https://www.linkedin.com/in/carsoncre/

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Tweetable Quotes:

"Social media is about chumming the water—create consistent content to attract attention and strike when the time is right." - Carson Baird

"The best marketing isn’t just about ads; it’s about being top of mind and offering value

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