Home Care Strategy Lab

Social Media Recruitment Does Work with Chaim Gewirtzman


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Live at HCAOA—20 minute conversation with Chaim Gewirtzman, CEO @ NCE Home Care


Highlights: 

  • 00:00 Introduction to His Home Care Journey
  • 03:42 Relating to Caregivers: His Nursing Perspective
  • 06:42 Innovative Recruitment Strategies
  • 09:35 The Importance of Online Presence
  • 12:35 Social Media Investment and Strategy
  • 15:38 Employee Referral Programs with Personal Touch
  • 18:49 Valuing Caregivers Goes Beyond Monetary Incentives


Sponsors:

  • Baba (callbaba.com): AI phone-based co-pilot for seniors to prevent loneliness, create support, and connect them with professionals 
  • Paradigm (paradigmseniors.com): Credentialing, billing automation, and revenue cycle management for VA and Medicaid payments
  • HomeSight (vantiva.com/homesight): TV-based wellness hub for blended care—video visits, health monitoring, and daily reminders for the family and care team
...more
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Home Care Strategy LabBy Miriam Allred

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