Everybody has an opinion about what kind of marketing is the best. And so many think they know the magic button solution for all businesses.

If you’ve been around long enough, you’ve probably heard discussions about the virtues of avenues like blogging over video and vice versa. People even argue over platforms to use (or the types of content within the same platform, like whether Reels, Stories, or Posts are best for attracting attention on Instagram).

However, I see this most frequently come up in regards to short-form versus long-form marketing, such as social media versus podcasting. Do you need to do one or the other, or do you need both? Which one is better?

In order to answer those questions for yourself, you need to understand what button you need to press right now to get the results you want for your business model, needs, and personal capacity. And that’s what I want to dig into while using this podcast as an example to showcase what I’m talking about today.

In this episode of The More Profitable Podcast, you’ll learn why so many entrepreneurs struggle with doing either social media or podcasting, the purpose of each, and how they serve my business to help you decide your approach to using these marketing forms. I’ll also reveal why you don’t want to favor nurture over attraction marketing (or vice versa) too much as a service provider.

5:00 - The missing element that causes most people to struggle with either social media or podcasting

7:12 - The role of social media and podcasting and the type of relationship each is best built for

10:03 - How I made an example out of this episode to showcase the difference

13:00 - How the function of each helps you decide how much of each to use based on the business model you have

21:18 - The importance of having a strategic, balanced content plan when using long and short-form marketing like social media and podcasting

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