Are you treating social listening like glorified brand monitoring? You're missing a massive opportunity. Most brands think social listening means tracking mentions and hashtags, but they're barely scratching the surface of what's possible. While you're counting brand mentions, your smartest competitors are mining social conversations for product ideas, competitive intelligence, and customer insights that directly drive revenue. The conversations happening right now on social media contain a goldmine of business intelligence - from unmet customer needs to competitor weaknesses to emerging market trends - but most brands don't know how to extract that value.
That's exactly what today's guest, Brooke Sellas, is here to help with. Brooke is the CEO and Founder of B Squared Media, an award-winning social media agency specializing in social listening and customer experience. With over 15 years of experience, she's helped major brands like Michelin, Mastercard, and Coldwell Banker turn social conversations into revenue drivers. Named one of LinkedIn's Top 10 Rising Stars in Marketing and recognized as a Top 100 CMA Influencer & Strategist, Brooke is the author of "Conversations that Connect" and has revolutionized how brands approach social listening as a strategic business tool rather than just a monitoring exercise.
Social Pulse Podcast host Mike Allton asked Brooke Sellas about:
🧡 Strategic Social Intelligence - How to transform everyday social conversations into actionable business insights that inform product development, marketing strategies, and competitive positioning.
🧡 Revenue-Focused Listening Framework - The proven methodologies for connecting social listening data directly to business outcomes like lead generation, customer retention, and churn prevention.
🧡 Competitive Intelligence Goldmine - How smart brands use social listening to uncover their competitors' weaknesses, customer pain points, and market opportunities that translate into measurable growth.
Learn more about Brooke Sellas
Connect with Brooke Sellas on LinkedIn
Resources & Brands mentioned in this episode
Join Social Pulse Community on Facebook
Learn more about Agorapulse with a free demo
Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care
How to Leverage Social Media Mentions (and START Recycling Them!)
How to Analyze Buying Intent from Social Media Engagement
Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina
Mention by Agorapulse: Why We’re Investing in Social Listening
How To Win More Market Share With Competitive Social Listening
Free Social Listening Workbook
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-social-listening-goldmine-how-smart-brands-mine-conversations-for-revenue
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Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
