In early May of 2019, Instagram launched a new pilot test for their Canadian users.
Some have called these changes a nod to a new positive mental health initiative. Others believe it it is just one of many changes to come, as everyone's favourite social media platform steps away from vanity metrics to focus on other, arguably more indicative of genuine interest (i.e. comments, follows, etc.), forms of engagement.
That's right, Instagram is hiding likes from your followers.
In this episode we take a look at how this change will appear for your own personal and/or business accounts, how hiding likes might affect those working in various digital industries, and our personal opinions and experiences during the Canadian pilot test.
So grab your tea, with milk and honey, and let's get down to business!