Today is #pinataday if you’re in a businesses marketing department we feel we have to hit everything, every single day, especially when it comes to social media.
The biggest difficulty for most places is actually connected to social media spend.
Don’t get me wrong, I talk about FREE content all the time and doing as much as you can with content to put out your value organically.
However, there comes a point that you have to also think seriously about your sales messages, and this is where actually speaking to a professional to help is a good idea.
I was actually speaking to a business this morning about their content or lack there of and they mentioned how they’d used Facebook ad’s but they hadn’t worked so they stopped using them. As I pointed out, it’s not the ad’s that didn’t work they just didn’t do them right. Even their content was ok, but, unless you’ve taken the time to actually learn how to niche down your audience the right way on your content then the chances are it will be a total waste of cash.
For example they had no idea they could go as narrow as literally advertise one item they sold to one type of person and then another add to another type of person.
Also, they had no idea they could pay for advertising on the likes of Spotify as a national business rather than just on local radio, and probably for about the same cost.
There’s so much more to ad spend then I can fit into this small piece, but, when it comes to not only creating the content to sell but also the actually setting up the adverts, if you don’t have the time to learn properly, don’t guess at it, get a professional in to help you.
So next time your having that tug of war in work about if you should or shouldn’t be spending money, the answer is if it’s not worked in the past, it’s more likely you’ve messed up than the platform doesn’t work, so get it done right by someone who knows.
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