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socialmediapodcast
By Simon ScholesBusiness
socialmediapodcast episodes
- Blog Growth Tips - The Social Media PodcastTo celebrate #freelancewritersappreciationweek I'm talking about blog content with you again today. As we spoke about on Monday, the blog is the doorway to content creation, so obviously we want as many people as possible to see our value written content. So, on Monday I gave you my top 7 SEO blog growth tips, so today I'm going to give you some simple actionable tips today to help take your blog to the next level when you're writing it.1. it takes time to create your blog.2. Plan your content each month to make it easy.3. Create Create Create, practise writing every single day, and get those blogs out for people to consume, giving them loads of value in your content.4. Engage with other bloggers* Engage with other bloggers on social networks – Especially sharing other people’s content if it’s useful to your audience and also responding to them in comments or status updates.* Leave helpful comments on other blogs – This is best done on personal blogs where the owner responds to comments. This is a sure-fire way to get noticed providing you don’t start selling with your comment and focus on leaving help. You give value in your content, so if you can help, do so.* Become part of a thriving community in your niche – Online communities are a great way to connect with other bloggers. From Sub-Reddit’s to Facebook Groups and forums, there’s plenty to choose from.* Look for twitter hours related to blogging - There are many twitter hours where bloggers spend the hour chatting about subject matters, sharing their content and helping each other growFor the rest of my top tips, download my blog growth ebook coming soon.Email: [email protected]SOCIAL MEDIA► Snapchat - http://www.snapchat.com/add/stopjabbaingon★ Twitter - http://www.twitter.com/simonscholes77► Instagram - http://www.instagram.com/howto9xyoursocialmedia★ Facebook - https://www.facebook.com/perceptionstudiosuk► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia★ Website - http://www.perceptionstudios.co.uk★ LinkedIn - https://www.linkedin.com/in/simonpscholes/► My book - https://amzn.to/39E6KflThe Kit I'm Using:► Andoer 550k Ring Light - https://amzn.to/3cIizTg★ Neewer USB Microphone - https://amzn.to/3ePcmXA► Senheiser Memory Mic - https://amzn.to/2xjp9Az★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL► Softbox Lighting - https://amzn.to/3dnyfvUSoftware I use:★ Streamyard: https://streamyard.com?pal=6057893237882880► Tailwind: https://bit.ly/2VJmU2G★ REV: https://www.rev.com/blog/coupon?ref=simonscholes► Epidemic Sound: https://www.epidemicsound.com/referral/iqvm60/16 min
- Freelance Writers Appreciation Week - The Social Media PodcastIn honour of Freelance Writers appreciation Week, it's time to talk about blogging again. Blogging as far as I'm concerned is the doorway to more content for your brand and business. With a blog you get your message straight in writing, something we're all capable of doing. So, let's chat through some of my top blogging tips to help make sure your content is seen by more people.1. Focus on 1 or 2 long tail keywords that match the intent of your ideal audience for that blog2. Don’t forget to use these keywords within your blog, more than once would be great3. Make sure your blog is mobile friendly. More and more people are using their phones to digest content, so make sure they can read it on it.4. Optimise your meta description for the blog. It’s usually about 300 characters, so try to use them all5. Put in photos and make sure they have the right attributes in the metadata section for the photo6. Link internally to other content on your website7. Link externally too, maybe to where you’ve got certain information from or even better, linking back to your own social media channels perhaps. Just make sure if you do that, it’s relevant to the content.Email: [email protected]SOCIAL MEDIA► Snapchat - http://www.snapchat.com/add/stopjabbaingon★ Twitter - http://www.twitter.com/simonscholes77► Instagram - http://www.instagram.com/howto9xyoursocialmedia★ Facebook - https://www.facebook.com/perceptionstudiosuk► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia★ Website - http://www.perceptionstudios.co.uk★ LinkedIn - https://www.linkedin.com/in/simonpscholes/► My book - https://amzn.to/39E6KflThe Kit I'm Using:► Andoer 550k Ring Light - https://amzn.to/3cIizTg★ Neewer USB Microphone - https://amzn.to/3ePcmXA► Senheiser Memory Mic - https://amzn.to/2xjp9Az★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL► Softbox Lighting - https://amzn.to/3dnyfvUSoftware I use:★ Streamyard: https://streamyard.com?pal=6057893237882880► Tailwind: https://bit.ly/2VJmU2G★ REV: https://www.rev.com/blog/coupon?ref=simonscholes► Epidemic Sound: https://www.epidemicsound.com/referral/iqvm60/15 min
- Send A Card To A Friend Day - The Social Media PodcastSo, today is send a card to a friend day, so I want to again speak to you about the power of thinking outside of social media for your brands marketing content, especially as we do live in the age of social media, so imagine how powerful something different can be, not only in your communities hands, but also how it might look on social media too.Email: [email protected]SOCIAL MEDIA► Snapchat - http://www.snapchat.com/add/stopjabbaingon★ Twitter - http://www.twitter.com/simonscholes77► Instagram - http://www.instagram.com/howto9xyoursocialmedia★ Facebook - https://www.facebook.com/perceptionstudiosuk► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia★ Website - http://www.perceptionstudios.co.uk★ LinkedIn - https://www.linkedin.com/in/simonpscholes/► My book - https://amzn.to/39E6KflThe Kit I'm Using:► Andoer 550k Ring Light - https://amzn.to/3cIizTg★ Neewer USB Microphone - https://amzn.to/3ePcmXA► Senheiser Memory Mic - https://amzn.to/2xjp9Az★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL► Softbox Lighting - https://amzn.to/3dnyfvUSoftware I use:★ Streamyard: https://streamyard.com?pal=6057893237882880► Tailwind: https://bit.ly/2VJmU2G★ REV: https://www.rev.com/blog/coupon?ref=simonscholes► Epidemic Sound: https://www.epidemicsound.com/referral/iqvm60/8 min
- Ice Cream For Breakfast - The Social Media PodcastWe all know that Ice Cream for breakfast isn't really the best dieting advice ever, but, as it's ice cream for breakfast day we can do it now at least. This is a bit like social media, and this will sound odd coming from a social media coach, but, it's not always the best place for a business to be putting all their efforts when it comes to marketing. Don't get me wrong......EVERY business should have a social media presence, but, should every business use social media as their main marketing channel....well, probably not.10 min
- Superbowl Stories - The Social Media PodcastSuperbowl 55 is this weekend, and one of things people watch the event for is to see the adverts. However, there's always been a story to the best performing advets. Last year it was Mr Peanut.....a week before superbowl 54 he was killed off by Vayner Media who where controlling the creative, but then during the superbowl the new baby peanut was introduced. Now Mr Peanut isn't as much of a character here in the UK so this ad kind of passed us by, but, in America the storyline gripped people, just like Nescafe did in the 80's in the UK, with a will they won't they storyline.I also want to help you keep telling stories with your content rather than just doing it this week for #nationalstorytellingweek so here’s what’s happening in the calendar for you to tie yourself content back into and begin thinking about the stories you can tell.Email: [email protected]SOCIAL MEDIA► Snapchat - http://www.snapchat.com/add/stopjabbaingon★ Twitter - http://www.twitter.com/simonscholes77► Instagram - http://www.instagram.com/howto9xyoursocialmedia★ Facebook - https://www.facebook.com/perceptionstudiosuk► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia★ Website - http://www.perceptionstudios.co.uk★ LinkedIn - https://www.linkedin.com/in/simonpscholes/► My book - https://amzn.to/39E6KflThe Kit I'm Using:► Andoer 550k Ring Light - https://amzn.to/3cIizTg★ Neewer USB Microphone - https://amzn.to/3ePcmXA► Senheiser Memory Mic - https://amzn.to/2xjp9Az★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL► Softbox Lighting - https://amzn.to/3dnyfvUSoftware I use:★ Streamyard: https://streamyard.com?pal=6057893237882880► Tailwind: https://bit.ly/2VJmU2G★ REV: https://www.rev.com/blog/coupon?ref=simonscholes► Epidemic Sound: https://www.epidemicsound.com/referral/iqvm60/11 min
- What's A Storyboard - The Social Media PodcastStoryboarding Your Video content can seem quite daunting, especially if you've no idea what one is, so let's have a chat about how to create a simple one for your content to help tell your story.Email: [email protected]SOCIAL MEDIA► Snapchat - http://www.snapchat.com/add/stopjabbaingon★ Twitter - http://www.twitter.com/simonscholes77► Instagram - http://www.instagram.com/howto9xyoursocialmedia★ Facebook - https://www.facebook.com/perceptionstudiosuk► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia★ Website - http://www.perceptionstudios.co.uk★ LinkedIn - https://www.linkedin.com/in/simonpscholes/► My book - https://amzn.to/39E6KflThe Kit I'm Using:► Andoer 550k Ring Light - https://amzn.to/3cIizTg★ Neewer USB Microphone - https://amzn.to/3ePcmXA► Senheiser Memory Mic - https://amzn.to/2xjp9Az★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL► Softbox Lighting - https://amzn.to/3dnyfvUSoftware I use:★ Streamyard: https://streamyard.com?pal=6057893237882880► Tailwind: https://bit.ly/2VJmU2G★ REV: https://www.rev.com/blog/coupon?ref=simonscholes► Epidemic Sound: https://www.epidemicsound.com/referral/iqvm60/13 min
- Storytelling In Sales - The Social Media PodcastI was told the other day by a salesperson that storytelling is fine for some things but they can't use stories in sales......I could not disagree more. Stories are integral to many aspects in business, not just your daily organic social media content, but, also if you can tie in a great story to your sales presentation it gives the audience something far more tangible to connect the dots between that and the stats and data you're also passing on about your products.Email: [email protected]SOCIAL MEDIA► Snapchat - http://www.snapchat.com/add/stopjabbaingon★ Twitter - http://www.twitter.com/simonscholes77► Instagram - http://www.instagram.com/howto9xyoursocialmedia★ Facebook - https://www.facebook.com/perceptionstudiosuk► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia★ Website - http://www.perceptionstudios.co.uk★ LinkedIn - https://www.linkedin.com/in/simonpscholes/► My book - https://amzn.to/39E6KflThe Kit I'm Using:► Andoer 550k Ring Light - https://amzn.to/3cIizTg★ Neewer USB Microphone - https://amzn.to/3ePcmXA► Senheiser Memory Mic - https://amzn.to/2xjp9Az★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL► Softbox Lighting - https://amzn.to/3dnyfvUSoftware I use:★ Streamyard: https://streamyard.com?pal=6057893237882880► Tailwind: https://bit.ly/2VJmU2G★ REV: https://www.rev.com/blog/coupon?ref=simonscholes► Epidemic Sound: https://www.epidemicsound.com/referral/iqvm60/10 min
- Tell Me A Story - The Social Media PodcastAs it's #nationalstorytellingweek I thought it was incredibly important to talk about the story you put into your content on social media....especially your video content. I'm not suggesting you need a professional to help (although that would be hugely beneficial), but, you do need to tell a story with all your content, what is that photo you're posting trying to say etc. etc. So this week of all weeks you need to start thinking about your brands story and the story behind your content too.Email: [email protected]SOCIAL MEDIA► Snapchat - http://www.snapchat.com/add/stopjabbaingon★ Twitter - http://www.twitter.com/simonscholes77► Instagram - http://www.instagram.com/howto9xyoursocialmedia★ Facebook - https://www.facebook.com/perceptionstudiosuk► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia★ Website - http://www.perceptionstudios.co.uk★ LinkedIn - https://www.linkedin.com/in/simonpscholes/► My book - https://amzn.to/39E6KflThe Kit I'm Using:► Andoer 550k Ring Light - https://amzn.to/3cIizTg★ Neewer USB Microphone - https://amzn.to/3ePcmXA► Senheiser Memory Mic - https://amzn.to/2xjp9Az★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL► Softbox Lighting - https://amzn.to/3dnyfvUSoftware I use:★ Streamyard: https://streamyard.com?pal=6057893237882880► Tailwind: https://bit.ly/2VJmU2G★ REV: https://www.rev.com/blog/coupon?ref=simonscholes► Epidemic Sound: https://www.epidemicsound.com/referral/iqvm60/18 min
- The Most Important Thing For Creating Video Content - The Social Media PodcastWhen it comes to creating content for your brand, so many people forget the most important thing for creating video content. This week is a perfect opportunity to talk about it, as it's #storytellingweek So what is the story you're trying to tell with your visual content....simply picking up a camera and taking a quick photo of a product isn't enough at times, especially if you're putting money behind the content. So let's talking a bit about storytelling.8 min
- February Planning - The Social Media PodcastHave you planned your content creation for February yet? I cannot reiterate the importance of doing this. Doing some February planning will give you far more direction of your content that simply winging it and ending up with a totally scattergun approach to what you're saying to your audience.So, how about I give you some ideas of what's happening in February to make it easier.Website to check outhttp://www.daysoftheyear.comhttp://nationaltoday.comhttp://www.awarenessdays.comEmail: [email protected]SOCIAL MEDIA► Snapchat - http://www.snapchat.com/add/stopjabbaingon★ Twitter - http://www.twitter.com/simonscholes77► Instagram - http://www.instagram.com/howto9xyoursocialmedia★ Facebook - https://www.facebook.com/perceptionstudiosuk► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia★ Website - http://www.perceptionstudios.co.uk★ LinkedIn - https://www.linkedin.com/in/simonpscholes/► My book - https://amzn.to/39E6KflThe Kit I'm Using:► Andoer 550k Ring Light - https://amzn.to/3cIizTg★ Neewer USB Microphone - https://amzn.to/3ePcmXA► Senheiser Memory Mic - https://amzn.to/2xjp9Az★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL► Softbox Lighting - https://amzn.to/3dnyfvUSoftware I use:★ Streamyard: https://streamyard.com?pal=6057893237882880► Tailwind: https://bit.ly/2VJmU2G★ REV: https://www.rev.com/blog/coupon?ref=simonscholes► Epidemic Sound: https://www.epidemicsound.com/referral/iqvm60/9 min
About socialmediapodcast
From the publisher's feed
I'm Simon Scholes, the founder and creative director of Perception Studios.
I'm a former radio and tv presenter, and now run this award-winning visual marketing agency, based in Hampshire. We help brands and businesses like you to create high-quality content that will help create an emotional connection between you and your customers, giving them a better digital experience.
I'm hugely passionate about you making your content really work for you, and for people to stop aiming for perfect. So let's talk and make that happen for you.