Soft Ambition

You might be building a business that looks good on paper, but doesn’t actually fit your life.

In this episode, I’m breaking down 3 sneaky mistakes and patterns smart women keep making when they’re trying to build and grow a “simple, life-first” business, and why it’s NOT working the way they hoped.

If you’ve been feeling stretched, scattered, or just over it, this one’s for you.

GET 50% OFF The Life-First Model when you join the waitlist.

Resources & more:

🌀 Join Beyond The Noise waitlist

💌Join my newsletter, Off Script

📕Behind The Book - a free email series on writing and publishing my first book

📲 Connect with me on Instagram and Threads

📣 Free 25 min "Leadership Content" training

❤️‍🔥 1:1 Coaching Options

🐆 Check out my website

Join Beyond The Noise waitlist to save £1000

💌 Join my newsletter, Off Script

📕 Behind The Book - a free email series on writing and publishing my first book

📲 Connect with me on Instagram and Threads

📣 Free 25 min "Leadership Content" training

❤️‍🔥 1:1 Coaching Options

🐆 Check out my website

Think summer has to mean falling behind on your goals,? Think again.

In this episode, I’m sharing the exact mindset and strategy to stay visible, anchored, and connected to your work without being online 24/7 or pushing through a season that’s MEANT to feel softer, especially when you believe in LIFE first growth, like I do.

In this episode, I cover:

• The practice I do every summer not to worry about business slowing down
• How to move the needle on your goals without making your business your whole personality
• A 90 day content strategy to make things 10X easier WITHOUT creating more

and so much more JUICY stuff.

Resources & more:

🌀 Join Beyond The Noise waitlist

💌Join my newsletter, Off Script

📕Behind The Book - a free email series on writing and publishing my first book

📲 Connect with me on Instagram and Threads

📣 Free 25 min "Leadership Content" training

❤️‍🔥 1:1 Coaching Options

🐆 Check out my website

After more than a decade of marketing on Instagram, I’m taking a step back to focus on other things 👀

In this open and honest episode, I’m sharing the ins and outs of that decision, and helping you reflect on your own relationship with social media.

Whether you love Instagram or dream of logging off, this one’s for you.

In this episode, I cover:

• The unseen cost of staying on social media (even when it “works”)
• What I’m focusing on instead and how I’m still growing without Instagram
• A challenge for you if you’re tired of chasing visibility on social media

Some of my favourite people on Instagram:

• Xanthe Appleyard
• Lois McKenzie
• Madison Tinder
• Nicole from Groovy Social

Resources & more:

🌀 Join Beyond The Noise waitlist

💌Join my newsletter, Off Script

📕Behind The Book - a free email series on writing and publishing my first book

📲 Connect with me on Instagram and Threads

📣 Free 25 min "Leadership Content" training

❤️‍🔥 1:1 Coaching Options

🐆 Check out my website

If content has ever felt like a full-time job on top of your actual business,you’re not doing it wrong, you’re just doing it in a way that doesn’t fit YOU.

In this episode, I’m walking you through 5 simple but powerful shifts to help you create content in a way that’s actually sustainable, spacious, and strategic.

Specifically, I cover:

• The first thing you must build your strategy around (hint: it’s not a content calendar)
• How to use your current capacity as your compass
• What premium content repurposing actually looks like (and why it’s not lazy)
• The platform strategy I recommend to all my clients in 2025

Mentioned in the episode:

• Episode 054 about the dinner party vs club marketing philosophy

Resources & more:

💌Join my newsletter, Off Script

📲 Connect with me on Instagram and Threads

📣 Free 25 min "Leadership Content" training

❤️‍🔥 1:1 Coaching Options

🌀 Join Beyond The Noise waitlist

🐆 Check out my website

I'm currently sick as a dog & have lost my voice, so no new episode this week.

BUT what better time to bring back one of my most popular episodes where I talk about exactly this? What I do when life is life-ing, business feels like a lot, and I just want to burn it all down. (I literally recorded this as I was sick and about to move countries)

Because this is what life-first leadership really looks like - welcome to the messy middle of entrepreneurship.

It’s honest, a little chaotic, and exactly what we all need sometimes.

PS: The program & freebie I mention in this episode are no longer live, but the sentiment and lessons? Still FIREEE.

Resources & more:

💌Join my newsletter, Off Script

📲 Connect with me on Instagram and Threads

📣 Free 25 min "Leadership Content" training

❤️‍🔥 1:1 Coaching Options

🌀 Join Beyond The Noise waitlist

🐆 Check out my website

If you've ever felt like burning your whole business down... this one's for you.

You don’t hate your business. You hate the way you’ve been taught to market it.

In this episode, I’m sharing the 3 moves that finally give you permission to grow your business without building it on a content hamster wheel.

In this episode, I cover:

• How to shift from marketing that drains you to marketing that actually compounds
• The foundation you need before you even think about “getting off Instagram”or other platforms
• What I wish someone had told me before I spent 1000+ hours on IG Stories oops
• What building a real social media optional business actually looks like (it’s not “just post less”)

Resources & more:

🌀 Join Beyond The Noise waitlist

💌Join my newsletter, Off Script

📕Behind The Book - a free email series on writing and publishing my first book

📲 Connect with me on Instagram and Threads

📣 Free 25 min "Leadership Content" training

❤️‍🔥 1:1 Coaching Options

🐆 Check out my website

Join this messy middle journey inside my exclusive email series, Behind The Book here.

Stuff mentioned in the episode:

• "Make something heavy" substack
• Amie's transparent book numbers

Resources & more:

💌Join my newsletter, Off Script

📲 Connect with me on Instagram and Threads

📣 Free 25 min "Leadership Content" training

❤️‍🔥 1:1 Coaching Options

🌀 Join Beyond The Noise waitlist

🐆 Check out my website

Growing your business and making more money doesn’t have to mean doing more, faster. In this episode, I’m breaking down how to grow a business that makes more WITHOUT it taking over your life. Get ready to scale calmer!

Specifically, I cover:

• the real reason you’re stuck in overwhelm (it’s NOT your to-do list)
• the 4-part approach I use to help clients scale calmer
• a mindset shift that’ll change how you see success and time
• what most people miss when they try to simplify, and why it’s costing them A LOT

Stuff mentioned in the episode:

• Beyond The Noise waitlist
• 10x is Easier than 2x - a book by Dan Sullivan & Benjamin Hardy

Resources & more

💌Join my newsletter, Off Script

📲 Connect with me on Instagram and Threads

📣 Free 25 min "Leadership Content" training

❤️‍🔥 1:1 Coaching Options

🌀 Join Beyond The Noise waitlist

🐆 Check out my website

Something about marketing just isn’t hitting the same anymore for A LOT of people. In this episode, I’m breaking down why that is, and what most people are getting wrong.

Specifically, I cover:

• the real reason why creating content feels hard (and how to fix it)
• a whole new lens for building a brand that people actually want to follow
• what depth over dopamine marketing looks like IRL
• what happens when you market from survival mode instead of self-trust

Mentioned in the episode:

• Beyond The Noise waitlist

Resources & more

💌Join my newsletter, Off Script

📲 Connect with me on Instagram and Threads

📣 Free 25 min "Leadership Content" training

❤️‍🔥 1:1 Coaching Options

🌀 Join Beyond The Noise waitlist

🐆 Check out my website