Ever sit in a presentation from your soft drink supplier and think "I wonder if that's true"?

Here's a short list of(and yes there is a long list) of false claims to watch out for.

When restaurant operators sign soft drink contracts, they don't realize that the contract has clauses in it that will keep them tethered to the supplier after the expiration.  Find out why and how to fix it.

They claim a lot.  Is it true?  Well, in some ways yes.  In some ways no.  Let's see what Ben gives them credit for.

The annual price increase...what does it really cost and why are you ignoring the damn thing?

Our clients gave us feedback to this question.  We pass it along to you.  Host Ben Kitay of BevTrust Associates walks you through what restaurant operators say about doing business with Coke and Pepsi.

Should you sign that volume commitment?  Listen to this episode to find out.

It's simple right?  Just get it for free from your supplier.  Not exactly.  In fact, not at all.  In this episode, we explore the real truth behind loaned equipment, and what the risks of using touch screen equipment are for your restaurant chain.

Are your soft drinks sized and priced right?  Are you sure?  In this episode, we look at what soft drink companies are doing with sizing and pricing in grocery stores, and how it can inform what QSR and fast casual operators do with their sizing and retail pricing.  Based on an extensive survey of pricing in QSR, Fast Casual, and grocery, listening to this episode can increase your soft drink profits by 5%.

When should you begin negotiating your next soft drink contract?  The answer might surprise you.  If you are within a year of your expiration, you may be dangerously late to get the best outcome.  Soft Drink and Restaurant Industry veteran Ben Kitay walks you through why you should be thinking about it now.

music composition and performance (c) 2020 Benjamin Kitay and BCNI Publishing Corp.

Podcast (c) 2020 BCNI LLC

In this episode, soft drink and restaurant industry veteran Ben Kitay walks us through the 5 basic sections of a soft drink contract and points out the land mines you don't want to step on.  It's a six minute tour of one of the most one-sided documents you will ever deal with.