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Soft Ratios Research
Soft Ratios Research episodes
- Unlearning what you know (on ex-formation)
A designer behind Muji had a backwards rule: to truly see an everyday object, first make it strange again. A quiet idea called ex-formation.
24 min - Inventing what others would sell (on Xerox PARC)
Who really invented the desktop you use every day, and why does the story always credit the company that sold it over the one that made it?
19 min
About Soft Ratios Research
From the publisher's feed
Each episode, Hoyd Breton — a designer at Soft Ratios Studio — rounds up the research on something he wants to understand, and two synthetic voices read it back and work it through, the way one mind…
argues with itself, ending on a question. No host, nothing performed — just the thinking, a subject at a time. A public record of one person teaching himself to look more carefully.