I haven't done a flat out motivational podcast in some time, but with all the craziness going on in the world right now I figured it was a good time to drop some motivational ideas. I hope you enjoy the show and can help give you a kick in the ass to keep going, regardless of what the rest of the world is doing! 

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We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to cut your treatment times in half, allowing you to double your income and keep your body healthy, all while staying ethical and not ripping people off. If you want to request access to that training just send an email with the subject line: Peak Method Learning to [email protected]

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group on Facebook covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space.

As always if you want to be part of the soft tissue practice revolution here's what you need to do:

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group.

Check out and subscribe to our Youtube Channel for daily content: https://www.youtube.com/channel/UCevtOwI_oQZfSR5tD2iS2Yg/

In our last episode, I shared 3 mistakes that massage therapists make with their marketing, those mistakes I made myself for many years as well! As stated last time the treatment is the foundation of any good practice, but if you can't get the word out and sell people effectively it doesn't matter if you have the best treatments, because nobody will find you!

A big problem I see people making is trying to be for everybody out there and I always say, "if you are for everybody, then you are for nobody!" The massage field is saturated with a lot of practitioners, that to the general public pretty much all do the same thing.

The key to standing out in a crowded market is to truly specialize in what you do and that starts with finding the ideal client that you want to work with. Once you know who you want to work with, then you can start marketing to them.

In this episode, I share a great tool to help you figure exactly who is your ideal client by answering a series of questions. Once you get this down your marketing will become easier, more effective, and fun! I hope you enjoy the show.

***In the episode I talk about a resource of our very own unique customer, with all the questions answered, you can access this directly with this link:

https://docs.google.com/document/d/1PXwoxjEOlBNikdZJMuH_xGYau0HZTemaLgisAwqncjQ/edit?usp=sharing

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We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to cut your treatment times in half, allowing you to double your income and keep your body healthy, all while staying ethical and not ripping people off. If you want to request access to that training just send an email with the subject line: Peak Method Learning to [email protected]

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group on Facebook covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space.

As always if you want to be part of the soft tissue practice revolution here's what you need to do:

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group.

I say this all the time, "Marketing and sales are the lifeblood of your business." As soft tissue practitioners, we are all ingrained in the idea that it's really all about the treatment and if you build it they will come.  

Being top-notch at your treatment methods is the foundation of any successful practice, but we tend to put all our energy and focus on the treatment and often neglect the other important aspects of our business.  

In this episode I go through 3 mistakes I see massage therapists make with their marketing, (I used to make the same ones myself) and give some real tactics and strategies to overcome them. I hope you enjoy the show!

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We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to cut your treatment times in half, allowing you to double your income and keep your body healthy, all while staying ethical and not ripping people off. If you want to request access to that training just send an email with the subject line: Peak Method Learning to [email protected]

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group on Facebook covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space.

As always if you want to be part of the soft tissue practice revolution here's what you need to do:

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group.

I swore I wasn't going to talk about COVID again, but for reasons outside of my control, it appears to now becoming a topic of concern for many massage therapists out there.

We all know the havoc that COVID caused on the massage industry and hopefully, we learned from it, especially those that made it through it all.

Now we are in the midst of a big resurgence and have time to prepare accordingly, armed with the knowledge we learned the past 9 months. In this episode, I share 3 strategies that you must put into place as soon as possible to help you get through the next few months and be in a good position when all the craziness does settle. 

I hope you enjoy the show!

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We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to cut your treatment times in half, allowing you to double your income and keep your body healthy, all while staying ethical and not ripping people off. If you want to request access to that training just send an email with the subject line: Peak Method Learning to [email protected]

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group on Facebook covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space.

As always if you want to be part of the soft tissue practice revolution here's what you need to do:

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group.

As soft tissue injury specialists, we are put in a tough spot with our clients, walking the thin line on if we should tell them what they want to hear or tell them what they need to hear. In turbulent times, especially what is going on in the world right now we want to do whatever we can to get the client to give us money, so we help them and survive ourselves.

Often we shy away from being totally honest about what it will take for them to get better, how much it will cost, and a true representation of their current health status.

I struggled myself for many years trying to please clients too much and sidestepping really telling them the truth about what it will take to fully get better, only to have those clients end up leaving anyway down the road.

In this episode, I share the freedom I got when I just started being radically honest, and transparent with my clients, how at first it scared the hell out of me, but in the long run, it made my business tremendously successful. I hope you enjoy the show!

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We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to cut your treatment times in half, allowing you to double your income and keep your body healthy, all while staying ethical and not ripping people off. If you want to request access to that training just send an email with the subject line: Peak Method Learning to [email protected]

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group on Facebook covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space.

As always if you want to be part of the soft tissue practice revolution here's what you need to do:

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group.

Check out and subscribe to our Youtube Channel for daily content: https://www.youtube.com/channel/UCevtOwI_oQZfSR5tD2iS2Yg/

I had originally recorded this episode way back just before COVID hit and it got put on the back burner. As many of the listeners know I am extremely passionate about making sure people that are injured and in pain get access to the best quality soft tissue treatment in the world, so they don't end like my dad and dead from a pain pill overdose. 

There is a faction of practitioners out there that I think is almost as dangerous as the pill-pushing doctors, the Pain Science group. I have had numerous run-ins with them over the years and their ideology is downright destructive. Recently I had the unfortunate encounter with one of these Pain Science zealots and I figured now was a good time to finally release my take on the pain science movement.

You will hear in my voice and the liberal use of some choice words just how much I am against these people and why you should be too! Definitely don't listen to this one with any kids around! I hope you enjoy the show!

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We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to cut your treatment times in half, allowing you to double your income and keep your body healthy, all while staying ethical and not ripping people off. If you want to request access to that training just send an email with the subject line: Peak Method Learning to [email protected]

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group on Facebook covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space.

As always if you want to be part of the soft tissue practice revolution here's what you need to do:

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group.

Check out and subscribe to our Youtube Channel for daily content: https://www.youtube.com/channel/UCevtOwI_oQZfSR5tD2iS2Yg/

In our society, we will do just about anything to get out of pain. Being in pain absolutely sucks and if someone offers you a quick fix to get out of pain quickly, most people will jump at the chance for that.

Unfortunately, we don’t consider the long-term ramifications of only getting rid of the pain and not actually fixing the problem, even worse is the people we should trust the most, the doctors, aren’t properly informing us of the long-term consequences of these shots, even worse they are profiting more on the back end as you get worse.

No conspiracy theories here today, just some real facts on why you should never get a cortisone shot in any situation. I hope you enjoy the show!

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We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to cut your treatment times in half, allowing you to double your income and keep your body healthy, all while staying ethical and not ripping people off. If you want to request access to that training just send an email with the subject line: Peak Method Learning to [email protected]

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group on Facebook covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space.

As always if you want to be part of the soft tissue practice revolution here's what you need to do:

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group.

Check out and subscribe to our Youtube Channel for daily content: https://www.youtube.com/channel/UCevtOwI_oQZfSR5tD2iS2Yg/

I was recently talking to a member of The Soft Tissue Revolution and they asked what my background was when it comes to being all-in on soft tissue treatments, what courses I have taken, and if I considered myself an "expert" in the field.

I realized over the past year and half of the podcast I have given pieces of how I got here, but never shared the full journey, so here it goes! I hope you enjoy the show.

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We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to cut your treatment times in half, allowing you to double your income and keep your body healthy, all while staying ethical and not ripping people off. If you want to request access to that training just send an email with the subject line: Peak Method Learning to [email protected]

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group on Facebook covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space.

As always if you want to be part of the soft tissue practice revolution here's what you need to do:

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group.

Check out and subscribe to our Youtube Channel for daily content: https://www.youtube.com/channel/UCevtOwI_oQZfSR5tD2iS2Yg/

In the last episode of our marketing series, I shed some light and insights on why Chiropractic treatments really aren't going to do anything long-term to help your clients recover from an injury. I wanted to make sure to equally include the limitations of traditional physical therapy in that category. I must continue to emphasize the term "traditional," as any time I talk about the ineffectiveness of a treatment modality I tend to get lots of hate mail. 

The goal of this marketing series is to help you better be equipped with knowledge and answers for questions that will come from your clients. Proper education is the key to marketing and sales, especially if someone is considering a treatment that won't solve their problem and would benefit significantly more from your hands-on soft tissue approach.

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We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to cut your treatment times in half, allowing you to double your income and keep your body healthy, all while staying ethical and not ripping people off. If you want to request access to that training just send an email with the subject line: Peak Method Learning to [email protected]

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group on Facebook covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space.

As always if you want to be part of the soft tissue practice revolution here's what you need to do:

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group.

Check out and subscribe to our Youtube Channel for daily content: https://www.youtube.com/channel/UCevtOwI_oQZfSR5tD2iS2Yg/

After a few weeks off from our standard format as I was sharing the frameworks of my system The Peak Method, it's time to get back into the Q & A portions of the podcast. Up today is all things trigger points and trigger point therapy. I was recently asked about my take on trigger points, the roll of it causing pain, if I treat them, and my overall take on them. 

For those of you that have been listening to the podcast for quite some time you know I am never shy about sharing my insights on all things musculoskeletal care related. 

My goal is always to help inform and educate, but most importantly look at everything out there truly objectively so we can all have better data to form our own opinions. I hope you enjoy the show!

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We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to cut your treatment times in half, allowing you to double your income and keep your body healthy, all while staying ethical and not ripping people off. If you want to request access to that training just send an email with the subject line: Peak Method Learning to [email protected]

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group on Facebook covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space.

As always if you want to be part of the soft tissue practice revolution here's what you need to do:

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group.

Check out and subscribe to our Youtube Channel for daily content: https://www.youtube.com/channel/UCevtOwI_oQZfSR5tD2iS2Yg/