Author of Escaping the Build Trap

Show notes: https://www.markgraban.com/mistake96

My guest for Episode #96 of the My Favorite Mistake podcast is Melissa Perri.

She is the author of the book Escaping the Build Trap: How Effective Product Management Creates Real Value.

Melissa does many things, including hosting the podcast Product Thinking with Melissa Perri. She is Founder & CEO of Produx Labs. Melissa created the online school Product Institute, where she has shared her scientific approach to Product Management with over 3500 students. She also started a program called the CPO Accelerator.

In 2019, Melissa was appointed to the faculty of Harvard Business School to teach Product Management in the MBA program.

Melissa is a highly sought-after keynote speaker, having addressed audiences in over 35 countries. She has a B.S. in Operations Research and Information Engineering from Cornell University.

In today's episode, Melissa shares her “favorite mistake” story related to working for a software company, where they produced a big requirements document and then built software that, basically, nobody wanted to use. People SAY they’ll use it, but really??

Other topics and questions:

• How do we know if it’s a great startup idea?