"South Korea is strategizing its soft power through K-Drama, K-Beauty, K-Pop and now K-Cuisine. There was a conscious strategy from the government of the country and the private sector. So the craze for Korea that we see today is no accident."

• Vasudev Tumbe and Sudha Huzurbazar Tumbe, authors, 'Seoulmates; Korea Through Indian Eyes', talk to Manjula Narayan about their six-year stay in South Korea, its punishing work culture, beautiful public places, numerous fantastic public toilets, contradictions in terms of being safe for women but having very few women in senior positions in the work place, and how Koreans save very little money and as a result, often can't afford to retire. 

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