Sole Material

Sole Material reviews the intricate details often overlooked in footwear packaging while highlighting a deeper appreciation for the artistry and thought behind the unboxing experience.

Sole Material shares our first-person experience of the 2025 NBA All-Star Weekend in San Francisco hosted by the Golden State Warriors and Stephen Curry.

Sole Material gives a clarity over popularity spotlight to footwear designer Aaron "AC" Cooper and his EQLZ brand collaboration with 3x NBA Slam Dunk Contest winner Nate Robinson.

Sole Material breaks down the shift in the seasonal launch strategies of the WNBA, adidas, Reebok and CONVERSE while exploring the timing of story-telling, on-court moments and how injuries impact the demand-to-retail cycle on part 2 of this SNEAKER BUSINESS TALK conversation.

Sole Material breaks down the shift in the seasonal launch strategies of NIKE and PUMA while exploring the timing of story-telling, on-court moments and how injuries impact the demand-to-retail cycle on part 1 of this SNEAKER BUSINESS TALK conversation.

Sole Material highlights Reebok's effort to regain the marketshare and brand equity they once held in the 90's by enlisting Shaquille O'Neal as President and Allen Iverson as Vice President of Basketball.

Sole Material shows love to the WNBA by reviewing the new A'Ja Wilson signature shoe from Nike and compares them to previous women's models from the swoosh brand. 

Sole Material serves up another signature episode of Sneaker Business Talk by sharing the hottest sales and deals from discount retailers in Spring 2025.

Sole Material reviews the rollout of the Nike Book 1 signature shoe line for NBA All-Star and Gold Medalist Devin Booker of the Phoenix Suns.

Sole Material chronicles the evolution of Ja Morant's marketability on and off the court that has led to a potential re-invention of his signature Nike series.