Sole Material details the evolution of buy-sell trends with a specific focus on the demographics of resellers and concludes with predictions on the next defining moment for the future marketplace.

Sole Material spotlights the significance of 2-8-24 upon the unveiling of Kobe Bryant's first statue and reminisce on the impact of his legacy.

Sole Materials details Kryie Irving's partnership with Chinese brand ANTA Sports and gives insights on the US market rollout specs for retail stores and digital releases.

Sole Material reacts to Donald Trump's cameo at Sneaker Con in Philadelphia where he unveiled his new footwear collection.

Sole Material analyzes the drivers to consumer behavior in the sneaker industry and forecasts the impact  on the retail vertical market.

Sole Material highlights the importance of how footwear brands partnering with local and global boutique shops impacts brand equity in the sneaker marketplace.

Sole Materials reviews the elements of a successful licensed footwear partnership and showcases a sample of our favorite branded releases.

Sole Material takes a trip down memory lane sharing sneaker stories from the 1990's benchmarking iconic styles and nostalgic moments.

Sole Material reviews the history of sneaker grails and debates why the consumer market has produced diminishing returns for holy grails inside the footwear culture.

Sole Material details the history of shoe boxes, custom artwork, story telling and the marketing components that have driven consumer intrinsic value to a low point.