Sole Material analyzes the drivers to consumer behavior in the sneaker industry and forecasts the impact  on the retail vertical market.

Sole Material highlights the importance of how footwear brands partnering with local and global boutique shops impacts brand equity in the sneaker marketplace.

Sole Materials reviews the elements of a successful licensed footwear partnership and showcases a sample of our favorite branded releases.

Sole Material takes a trip down memory lane sharing sneaker stories from the 1990's benchmarking iconic styles and nostalgic moments.

Sole Material reviews the history of sneaker grails and debates why the consumer market has produced diminishing returns for holy grails inside the footwear culture.

Sole Material details the history of shoe boxes, custom artwork, story telling and the marketing components that have driven consumer intrinsic value to a low point.

Sole Material reviews signature footwear and sneaker business news across the NBA that have caught our attention to start off the 2023-24 basketball season.

Sole Material discusses the history of December Air Jordan XI retro releases including market impact, media coverage and debating our favorite launch colorways.

Sole Material laces you with more tips on how to catch the best retail deals during Black Friday, Cyber Monday and the Christmas shopping season for 2023.

Sole Material pays homage to ATMOS after their parent company Foot Locker Inc. announced they will be shutting down all USA retail operations including the website and physical store locations.