Sole Material provides clarity over popularity with the signature advice segment detailing retail sales trends and under the radar deals.

Sole Material highlights the year-in-review with milestones ranging from the adidas vs Yeezy litigation, resell market taxes and outlooks on the Ja Morant saga.

Sole Material details the ascension of the Crocs brand during the pandemic and benchmarks why their hold on the footwear marketplace is here to stay.

Sole Material evaluates the staying power of the New Balance as they have managed to redefine their hold on the footwear marketplace through strategic collaborations and reengineered models.

Sole Material pays homage to the original Melo as the NBA All-Star, Gold Medalist and NCAA Champion announced his retirement after 19 seasons.

Sole Material reviews the past, present and future of PUMA's brand equity in the market and examines how they have managed to successfully connect with multiple generations of lifestyle consumers.

Sole Material revisits key performance indicators of footwear tech innovation that impacted consumers and the marketplace alike over the past 3 decades.

Sole Material debates all aspects of the past, present and future of the sneaker culture and emphasizes the importance of finding a personalized niche as an ambassador of the shoe game.  

Sole Material takes a trip down memory lane to unveil our favorite uniform designs from past and present NBA, NFL, NHL and MLB pro sports teams.  

Sole Material discusses the evolution of strategic partnerships between footwear companies, retail chains, boutiques, artists and athletes for co-branded product collections.