Sole Material pays homage to the original Melo as the NBA All-Star, Gold Medalist and NCAA Champion announced his retirement after 19 seasons.

Sole Material reviews the past, present and future of PUMA's brand equity in the market and examines how they have managed to successfully connect with multiple generations of lifestyle consumers.

Sole Material revisits key performance indicators of footwear tech innovation that impacted consumers and the marketplace alike over the past 3 decades.

Sole Material debates all aspects of the past, present and future of the sneaker culture and emphasizes the importance of finding a personalized niche as an ambassador of the shoe game.  

Sole Material takes a trip down memory lane to unveil our favorite uniform designs from past and present NBA, NFL, NHL and MLB pro sports teams.  

Sole Material discusses the evolution of strategic partnerships between footwear companies, retail chains, boutiques, artists and athletes for co-branded product collections.

Sole Material spotlights the shoes worn during the 2022-23 NBA season by adidas signature athletes and predicts how the 3-Stripes brand will advance into the next era on the hardwood.

Sole Material applies a financial planning and analysis lens to the failed acquisition and accounts payable debt that led to the DMV-based retailer YCMC closing operations after 74 years of business.

Sole Material retrospectively explores the omni-channel retailer's business growth plan to simplify their footprint including a shared vision with Nike in the future marketplace.

Sole Material discusses the viral mass appeal of the MSCHF brand Astro Boy inspired boots that blurred the lines of art, fashion and click-bait in today's sneaker culture.