Sole Material

Sole Material reviews the history of sneaker grails and debates why the consumer market has produced diminishing returns for holy grails inside the footwear culture.

Sole Material details the history of shoe boxes, custom artwork, story telling and the marketing components that have driven consumer intrinsic value to a low point.

Sole Material reviews signature footwear and sneaker business news across the NBA that have caught our attention to start off the 2023-24 basketball season.

Sole Material discusses the history of December Air Jordan XI retro releases including market impact, media coverage and debating our favorite launch colorways.

Sole Material laces you with more tips on how to catch the best retail deals during Black Friday, Cyber Monday and the Christmas shopping season for 2023.

Sole Material pays homage to ATMOS after their parent company Foot Locker Inc. announced they will be shutting down all USA retail operations including the website and physical store locations. 

Sole Material unveils our top 2023 Summer and early Fall activewear deals plus footwear sales including Air Jordan Raptor 7 & 37's, Nike KD15 and a special Nike By You Dunk Low reveal. 

Sole Material kicks off Season 4 with a Summer 2023 recap including a retro review of the Reebok ES22 along with a summary of the Washington Wizards Style Showcase prior to NBA Opening Week.

Guest Xavier Jones talks about his origin story with the Sole Material podcast, shares performance details on Reebok's DMX and Hexalite cushioning systems and concludes with a rapidfire of classic silhouettes.

Guest Xavier Jones talks about his personal motivation for joining the sneaker industry along with his take on the future of the consumer marketplace and maintaining executive staff diversity.