Some Goodness

Some Goodness

By Richard EllisBusinessCareersManagement
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Some Goodness episodes

  • Episode 13: Building Instant Rapport as a New Leader

    In this conversation, Richard Ellis and Eva Daniel explore the importance of building rapport in a business context. They discuss the significance of first impressions, body language, storytelling, and active listening as essential tools for creating connections. Eva shares practical tips for new leaders on how to engage with their teams and emphasizes the need for authenticity and presence in communication. The discussion also highlights common pitfalls to avoid when trying to be likable and the value of asking engaging questions to foster deeper conversations.

     

    Chapters:

    00:00 Understanding Rapport in Business

    03:28 Body Language

    07:44 Storytelling to Make Yourself More Memorable

    09:38 Getting to Know Your Team

    10:51 Overcoming Obstacles to Rapport

    15:30 What Not to Do in Building Rapport

     

    17:34 Asking Better Questions

    Keywords:

    rapport, business communication, body language, storytelling, leadership, active listening, networking, likeability, first impressions, communication skills

     

    Soundbites:

    •  Rapport means instant likeability in business.
    •  First impressions are made in seconds.
    •  Trust leads to better team performance.
    •  Body language significantly impacts communication.
    •  Eye contact is crucial for effective engagement.
    •  Storytelling enhances memorability and connection.
    •  New leaders should share personal stories.
    •  Active listening improves conversational quality.
    •  Knowing names fosters better relationships.
    •  Social media can enhance leader-employee rapport.

     

    25 min
  • Episode 12: The 5 Tasks of a Leader (Free book download)

    Enjoy a free copy of the book Richard discusses with the author, Dr. Stephen Graves. Visit this website for the download: https://www.stephenrgraves.com/fivetasks

    In this conversation, Richard Ellis and Steve Graves explore the essential tasks of leadership, emphasizing the importance of purpose, direction, speed, risk, and culture. They discuss how leaders can effectively set direction with clarity and courage, navigate the complexities of speed concerning market dynamics, and understand the various risks involved in leadership, including personal life balance. The conversation also highlights the significance of cultivating a positive organizational culture and reinforcing core values to ensure alignment and engagement among team members.

     

    Chapters:

    00:00 Introduction to Leadership Purpose

    01:15 The Five Essential Tasks of Leadership

    05:03 Setting Direction: The Importance of Clarity and Courage

    09:45 Understanding Speed in Leadership

    14:30 Navigating Risk: Balancing Growth and Life

    19:15 The Role of Culture in Leadership

    22:00 Reinforcing Values and Behaviors

    24:43 Personal Reflections and Closing Thoughts

     

    Keywords:

    leadership, purpose, tasks, direction, speed, risk, culture, values, insights, business

     

    Soundbites:

    •  "The more work you can push down, the better off you'll be."
    •  "Setting direction requires clear and courageous decision making."
    •  "Leaders are more engaged when they have a strong sense of purpose."
    •  "Speed in leadership must align with market dynamics."
    •  "Risk-taking is essential for growth, but must be balanced with personal life."
    •  "Reinforcing values is crucial for maintaining a healthy culture."
    26 min
  • Episode 11: Why C-Suite Leaders Must Master Public Speaking

     In this conversation, Richard Ellis and Eva Daniel dive into why leaders need to be great public speakers. They explore the challenges leaders face in public speaking, the importance of storytelling, and the need for practice and feedback. Eva shares practical tips for enhancing presentation skills and the attributes that distinguish great speakers. The discussion also highlights the significance of humor and engagement in presentations, concluding with personal reflections on the joy of reading and learning.

     

    Chapters

    00:00 Intro

    01:25 The Importance of Communication in Leadership

    03:49 Challenges in Public Speaking

    06:07 The Art of Storytelling

    09:04 Overcoming Procrastination and Practice

    14:40 Using Voice Memos to Record Yourself

    16:10 Attributes of Great Speakers

    21:25 Creating Engaging Presentations

    23:43 Finding Joy in Reading and Learning

     

    Keywords

    communication, leadership, public speaking, storytelling, presentation skills, feedback, humor, engagement, practice, challenges

     

    Sound Bites

    •  "Leadership is about effective communication."
    •  "What are your 10 hot takes about your field?"
    •  "A story brings us into the moment."
    •  "Storytelling enhances message retention."
    •  "Look at the energy flow of your event."
    •  "Procrastination can hinder preparation and delivery."
    •  "Clear content leads to confident communication."
    •  "Practice in front of real people is crucial."
    •  "Great speakers have unique perspectives."
    26 min
  • Episode 10: Lessons Learned Leading Big and Small Businesses

     In this episode, Richard Ellis interviews Justin Barney, the CRO of Thousand Eyes, a Cisco company. The conversation focuses on three key areas: hiring, retention, and performance management. Hiring is emphasized as the most important aspect, with a focus on diversity and creating a diverse interview panel and candidate pool. Retention is discussed in terms of setting clear expectations, maintaining open communication, and celebrating successes. Performance management is highlighted as a necessary but difficult task, with a focus on making tough decisions and holding each other accountable. Other topics include implementing the right processes and having a strong relationship between sales and product teams.

     

    Chapters

    00:00 Introduction and Background

    02:40 Addressing People, Process, and Products

    04:05 Hiring a Diverse Team

    06:07 Playback Method to HIring

    07:23 Investing in Recruiters

    07:40 Keeping the Bench Warm

    10:05 Retaining Top Performers

    11:50 QBRs or Mid-Year Gatherings

    14:40 Making Tough Decisions in Performance Management

    17:00 Implementing Effective Processes

    20:55 Product-Market Fit

    23:05 Roadmap Selling / Relationship Between Sales and Product Teams

    24:23 Being Clear on the Markets You Are Going to Enter

    27:01 Some Goodness

     

    Keywords

    CRO career path, hiring, retention, performance management, diversity, interview panel, candidate pool, clear expectations, open communication, celebrating successes, tough decisions, holding each other accountable, processes, sales and product relationship

     

    Sound Bites

    •  "People is where it starts and ends."
    •  "Having a diverse team allows for a better thought process."
    •  “Retention requires setting clear expectations, maintaining open communication, and celebrating successes.”
    •  “Performance management involves making tough decisions and holding each other accountable.”
    •  “Having a strong relationship between sales and product teams is essential for product-market fit and innovation.”
    28 min
  • Episode 9: SKO Success with the Right Keynote Speaker

    In this conversation, Richard Ellis and Brian Lord discuss the critical role of keynote speakers in sales kickoffs. They explore the importance of understanding audience needs, budgeting for speakers, and post-SKO impact. Brian shares insights on measuring event success, avoiding common pitfalls in speaker selection, and creative ways to find free or low-cost speakers. The discussion also touches on the impact of coaching and mentorship in personal and professional development.

     

    Chapters

    00:00 The Importance of Keynote Speakers

    02:30 Understanding SKO Trends Based on Industry

    04:30 Blindspots in Planning for Your SKO Keynote Speaker

    06:40 Understanding Audience Needs

    09:15 Budgeting for Speakers

    12:30 Diversity in Speaker Selection

    13:30 Measuring Event Success

    15:30 Avoiding Common Pitfalls

    18:15 The Impact of Coaching and Mentorship

     

    Keywords

    keynote speakers, sales kickoff, audience engagement, event planning, speaker selection, budget management, diversity, event success, coaching, mentorship

     

    Sound Bites

    •  "How do we leave them better than they were before?"
    • "Understanding the audience's needs is crucial for effective speaker selection."
    • "Balancing what executives want with what attendees need is key."
    21 min
  • Episode 8: Leading a Standalone Business Unit inside a Global Company

    In this episode, Richard Ellis and Mike Fouts discuss the dynamics of leading a growth company within a larger legacy software company. They highlight the importance of balancing flexibility and cooperation, adapting to the fast pace of a growth company, and embracing the differences between legacy and high-growth environments. They also discuss the need to prioritize what matters, accept the things that can't be changed, and be self-aware when making career moves. The conversation concludes with a delightful discussion about the joy of 80s hair band concerts.

     

    Chapters

    01:40 Transitioning from Legacy to Growth: Challenges and Adaptation

    04:00 Processes and Tools

    5:05 Getting Support

    07:25 Recognizing Differences Between Legacy and Growth

    09:00 Right-Sizing for a Growth Company

    11:10 Embracing Fundamentals: Success in Growth and Legacy Companies

    13:45 Career Moves: Knowing Yourself and What You Want

    16:00 The Joys of Hair Bands from the 80s

     

    Keywords

    growth company, legacy software, flexibility, velocity, cooperation, fast pace, prioritize, accept, delegation, collaboration, self-awareness, career move, 80s hairband

     

    Soundbites

    •  "Balancing flexibility and cooperation"
    • "Adapting to the fast pace of a growth company requires self-awareness and a willingness to embrace change."
    •  "Prioritizing what matters and accepting the things that can't be changed are key to success in a growth company."
    • "When making career moves, it's important to know who you are and be honest about what you want."
    • "80s hairband concerts can transport you back in time and bring immense joy."
    19 min
  • Episode 7: Building a CRO Career Path

    In this conversation, Richard Ellis interviews Justin Barney, the CRO of Thousand Eyes, a Cisco company, about building a CRO career path. Justin shares his journey from Wall Street to technology and his passion for sales. He highlights the skills and traits that make a great CRO, including understanding the product and technology, being an active and transparent communicator, and knowing the numbers and metrics. Justin emphasizes the importance of customer success and collaboration with marketing and product leaders. He also provides practical tips for managing up and delighting the CEO. 

     

    Chapters

     

    00:00 Introduction and Background

    01:32 Early Career Journey and Transition to Sales

    03:20 Skills and Traits for a Great CRO

    07:34 Practical Tips for Career Progression

    8:10 Operational Rigor and Metrics for Success

    09:00 ICP = Ideal Candidate Profile

    09:23 Focus on Comp Plans

    09:52 Measure the Key Metrics

    11:20 Keep Up with Sales Tools

    12:00 Plan to Make Mistakes

    13:00 Learning a Process Focus

    15:00 Partnering with Product and Marketing

    19:00 Managing Up and Delighting the CEO

    22:00 Recommended Book: The Qualified Sales Leader by John McMahon

     

    Keywords

    CRO career path, sales leadership, operational rigor, operating cadence, technology, product market fit, collaboration, managing up

     

    Soundbites

    • "I started to make my customers successful. I got a tremendous amount of joy out of it."
    • "Understanding the product and technology is essential for a CRO to validate the team and build trust with customers."
    • "You have to know the numbers and you have to be good with metrics as well."
    • "My two best partners are the head of product and the head of marketing."
    • "People is where it starts and ends."
    24 min
  • Episode 6: Running a Digital First Sales Motion

    In this conversation, Richard Ellis and Mike Fouts discuss the concept of a digital-first sales model. They explore what it means to be digital-first, the implications for managing a business in this way, and the role of data in driving decision-making. They also touch on the importance of website usability, the value of trial users, and the impact on channel partners. Some key takeaways include the need for a data-driven mindset, the importance of a consultative approach with customers, and the need to adapt compensation plans for sales reps and partners in a digital-first model.

     

    Chapters

    00:00 Introduction 

    01:15 What is a Digital First Sales Motion?

    02:04 No Touch Sales LIfecycle Motion: Try, Buy, Expand, Renew

    02:53 Differences in Managing a Digital First Business

    04;38 Be Accepting of the Data

    05:41 The Salesperson's Job

    06:10 How the Funnel Gets Filled

    08:26 Taking a Value-Add Approach

    11:49 Adapting the Website for the Customer Journey

    13:30 Working with Channel Partners in a Digital First Model

    17:09 Comp Plans Matter

    17:48 Size Does Not Matter

    18:13 Measure Marketing Differently

    20:00 Conclude with Some Goodness

     

    Keywords

    digital-first sales, sales model, data-driven, website usability, trial users, channel partners, compensation plans

     

    Sound Bites

    •  "Meet customers where they are."
    •  "Moving into a data-driven view is very different."
    •  "Salesperson's job becomes to farm that account and grow it."
    •  "Balancing flexibility and cooperation"
    23 min
  • Episode 5: Aligning Sales and Marketing

    In this conversation, Richard Ellis and Tracey Mustacchio discuss the importance of aligning sales and marketing in order to provide a seamless customer experience and drive company revenue. They highlight the need for shared goals, values, and reporting between the two teams. They also discuss the misconceptions around alignment, such as the belief that marketing only generates leads and sales only closes them. They provide practical advice for leaders, including building strong relationships with sales counterparts and conducting a listening tour when starting a new marketing role. Tracey emphasizes the importance of balance and equal investment in sales, product, and marketing.

     

    Chapters

    00:00 Introduction 

    01:00 The Importance of Aligning Sales and Marketing

    03:00 Shared Goals and Values for Effective Alignment

    06:30 Practical Advice for Leaders in Aligning Sales and Marketing

    10:00 The Three-Legged Stool: Balancing Sales, Product, and Marketing

    12:40 Advice for New Marketing Leaders

    16:40 Recharging and Finding Balance

    17:40 Conclusion

    Keywords

    sales, marketing, alignment, customer experience, revenue, shared goals, shared values, reporting, misconceptions, leadership, relationships, listening tour, balance

    Sound Bites

    •  "Sales and marketing have to be lockstep aligned or the customer inevitably gets a bad experience."
    •  "Aligned teams produce 32% more revenue than teams that are not aligned."
    •  "Sales and marketing have similar goals, but we're going about them in different ways."
    19 min
  • Episode 4: Bridging the Gap Between Product and Sales

    In this episode, Richard Ellis and Darin Archer explore how to bridge that gap between product and sales organizations. The lack of collaboration and ineffective communication between product and sales is a common problem in many companies. The discussion highlights the challenges faced by product leaders and sales leaders in working together. It emphasizes the importance of balancing time spent internally and externally, as well as understanding the different perspectives and touchpoints of sales and product.

    The conversation also touches on the role of sales enablement and the need for a customer-centric approach in enablement. In this conversation, Darin and Richard discuss the importance of building relationships with sales and marketing leaders. They emphasize the need for product leaders to acknowledge that their ideas may not always be successful and that marketing and sales are crucial for bringing products to market. They provide practical tips for establishing healthy relationships with sales and marketing leaders, including lowering ego, being curious and forensic, and understanding the challenges faced by sales teams. 

     

    Chapters

    00:00 Introduction: The Gap Between Product and Sales

    01:30. Identifying the Problem: Challenges and Perspectives

    04:10 Trends or Missteps

    08:30 Balancing Time and Priorities

    12:45 How the Product Team Gets Involved in Enablement

    20:31 Finding Goodness: Softball and Summer

     

    Keywords

    product, sales, collaboration, communication, gap, challenges, touchpoints, balance, enablement, customer-centric, relationship building, sales, marketing, product leaders, ego, curiosity, test and learn, engagement, meetings

     

    Sound Bites

    •  "86% of employees and executives cite the lack of collaboration or ineffective communication for workplace failures."
    •  "The sheer number of touch points that a salesperson has with the market is going to be more than the product person has."
    •  "Sometimes your great ideas are not so great."
    •  "All of your KPIs are team scores."
    •  "Lower the ego and try not to be defensive."

     

    23 min

About Some Goodness

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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or…