Pack your rush bags, unladies! It's sorority recruitment season in the South. Elizabeth Bronwyn Boyd takes us beyond the spectacle of #BamaRush into the "competitive femininity" and gender ritual of rush. She also reveals why it's no coincidence that historically white sororities were founded in the antebellum South, how they remained segregated far longer than frats, and the regional race and class roles sororities perform in her book, Southern Beauty: Race, Ritual and Memory in the Modern South.

• hear Cristen's "Bama Rush" HBO doc recap in the Unladies' Room
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