Most businesses today are so focused on digital marketing that they have forgotten the power of paper and pen. Today we are going to focus on a few physical ways to reach potential customers.

Sometimes we need to look at our business like a puzzle with multiple pieces. Most people start a puzzle by focusing on the outside pieces first and work their way in, but when it comes to a successful business you need to start with the core piece which is your actual product or service.

One of the fastest ways to lose clients and ruin your reputation is to over promise and under deliver.

 I can’t tell you how many times I have heard a business owner tell me that they wished they could read their customers' minds to find out exactly what they wanted so that they could provide them with the perfect experience. Guess what, you don’t need to be psychic to find out what they want…just ask them.

Every successful company needs a “Why” person and a “How” person. Now, what does this mean? Let's Discuss

One of the worst things we can do is trick ourselves into thinking that we can do something ourselves so why would I pay someone else or purchase something that would automate the process.

Every business owner would love to charge more for their services but sometimes you can sacrifice long-term loyalty for a short-term profit.

 Too many times in marketing we focus on the details of what we do vs why we do it. Normally customers don’t really care what we are doing, they are just interested in why we do it and how it benefits them.

We have talked to thousands of business owners in the past two months and one issue that keeps coming up is how to hire good employees. Today, we are going to give you a couple of tips to attract new employees and to make sure you keep the great ones you already have.

One of the worst things you can do is delay taking action on the things that will improve your business.