SoTellUs Time

We just finished the first month of the year and we are just a few months away from tax deadlines. Today we are going to talk about a few ideas that can help you prepare now for next year’s taxes.

We all have rituals in our lives, whether we recognize them or not. As business owners, we need to make sure that we have the right rituals that will help us be successful in our business and life.

Why are rituals important?

Changing our Rituals

Every business needs a funnel that their prospects and clients go through. Now we are not just talking about a website funnel but a business funnel that moves your clients through the customer journey.

As entrepreneurs, we have a desire for more. We are not happy being still. We are happiest when we are moving forward and making progress. A 9 to 5 job controlled by someone else feels like death! This is what drives us to work 100 hours for ourselves instead of working 40 hours for someone else. This keeps us motivated those late nights and long hours while we build something we can call our own. The problem with this entrepreneurial personality is that we don’t know when it’s enough. We get in the mindset of more, and this spills into More, More, More! Pretty soon we find ourselves keeping up with the jones and feeling empty inside. When is enough, enough?

Sometimes in business, we get really good at using one tool so it becomes our go-to for everything. If you are a hammer, every problem looks like a nail. To be a successful business owner, you need to be well-rounded and face your weaknesses head-on.

One of the mistakes that business owners often make is being too quick to change course. They start something new in their business and quit before it ever has time to make a difference. Here are some areas in your business where you need to exercise consistency.

 This is the time of year when people tend to focus on Giving. So today we are going to talk about how you can give with your business…

• Employees
  • What are you doing this year? 
  • How excited is your team about it?
    • We have our team share ideas of what they would like to do for a company party and we always make it fun! 
  • • Did you get their input?
  • Do you give out bonuses? 
  • • We always give a year-end bonus based on each employees efforts in the past year
  • Do you give out thoughtful gifts? 
    • Do you get everyone the same thing or do you personalize the gifts by employee? 
  • Holiday Party
  • Bonuses
  • Gifts
• Spouses / Family / Partners
  • A monetary gift 
  • A nice dinner to celebrate the year
  • Maybe they would prefer that you take time off and spend it with them
  • In this area, you may want to give: 
• Clients
  • Gifts, Cards, Baskets, Swag from your company! 
  • Do you send anything to your top clients? 
• Charities
  • Are there organizations that you could give to that make a difference in peoples’ lives? 
• Homework: 
  • Find a way to give back before the year is over to someone.

Most businesses today are so focused on digital marketing that they have forgotten the power of paper and pen. Today we are going to focus on a few physical ways to reach potential customers.

Sometimes we need to look at our business like a puzzle with multiple pieces. Most people start a puzzle by focusing on the outside pieces first and work their way in, but when it comes to a successful business you need to start with the core piece which is your actual product or service.

One of the fastest ways to lose clients and ruin your reputation is to over promise and under deliver.