Hello friends, welcome back - I hope you’ve all had a great week so far.
As promised, after last week’s episode - today is all About Us, literally.
Last week I shared the birth story of my second business, About Us and today we’re going to do a deep dive into what About Us Agency is all about.
I want to share all of the tea on our brand identity and walk you through how I created each piece of it so you can do the same for your business :)
This has been such a fun and creative process for me and I never took the time to do it in my first business, so I’m bringing a new level of intentionality as I’m building my agency.
I believe building your brand and business identity is super important in laying a strong foundation of your why, your beliefs, and values will act as a compass when everything else unfolds - the niche, the offer, the delivery, etc.
This is the moral compass and ethos of your business and something to keep top of mind throughout all stages in your business, but especially at the beginning.
So, there are many components that can make up a brand identity but there are 4 components that I believe make up the crux of your business identity - your mission statement, your vision statement, your core values, and your about us story.
Let’s break down each component and how we can conceptualize each - using About Us a real working example.