Sound Advice- The Music Industry Podcast

How is social media changing in 2024? All the way from Brooklyn, New York, I'm joined by music trend forecaster Gui Goldschmied to talk about how artists can thrive on platforms like TikTok and Instagram. We talk about the continued growth of sped-up songs, the psychology behind their popularity, and whether you should take a leaf out of SZA's book and release sped-up versions of your music onto streaming services.

We also talk about how viral trends like the infamous "song of the summer" are dying out, the content that's starting to work instead, and how to make promoting your music fun and effective instead of feeling like a chore.

🔗 GUI GOLDSCHMIED:

📸 Instagram: https://www.instagram.com/not_gui

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Pop is the most popular music genre (it's in the name) but its one of the hardest to find in small independent music scenes like Liverpool. Why is that? To find out, I spoke to Pop in the Pool founder Giorgia Bortoli, who's trying to change just that.

We spoke about why Pop is perceived as less authentic, how she performs with backing tracks, dealing with anti-pop bias from promoters and how she's building her own Pop music community in Liverpool by putting on her own gigs.

🔗 POP IN THE POOL:

📸 Instagram: https://www.instagram.com/popinthepool/

🎵 Apply to Play: https://docs.google.com/forms/d/e/1FAIpQLSdvkP2f3bNlEaUMDyOavixAoCXZO9GjPGqYw7K0DwRDcMpVng/viewform

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This week I spoke to Nina Himmelreich and Connor Di Leo, co-founders of new organisation Music Seen that's set to revolutionise Liverpool's music industry. Music Seen is a project that aims to make the information on the local music scene accessible in one central place, representing the creative talent the city has to offer, the work they do, and how to find them.

We spoke about how the project came about, the state of the scene in 2024, how Liverpool can become the UK's music hub outside of London, and their plans for the future to disrupt and transform the local music industry.

🔗 MUSIC SEEN:

📸 Instagram: https://www.instagram.com/musicseen.info/

🎵 Website: https://musicseen.info/

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We're joined once again by A&R maestro Marwen Tlili to talk about his journey in the music industry, from working in a restaurant when he was 18 to signing deals with BMG in 2024. We talk about how his career took off after signing Belgian producer Lost Frequencies with the multi-platinum single 'Are You With Me', his work at a UK major record label and how he nearly signed Lewis Capaldi.

🔗 MARWEN TLILI:

📸 Instagram: https://www.instagram.com/marwenftw/

🎵 Website: https://unrecoup.me/

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On the 10th of April, the ReMap report, detailing the experiences of Black music makers and industry professionals within the Liverpool City Region and making recommendations to pioneer change, was released to the public. In collaboration with the Liverpool City Region Music Board, I was invited to record the panel discussion held as part of the report's launch event at District.

The panel was hosted by BBC Radio Merseyside's Ngunan Adamu, and features creative consultant Yaw Owusu, Black Lives in Music ambassador Mica Sefia, UK Music's Head of Diversity Eunice Obianagha, and the Liverpool City Region Race Equality Hub's Emy Onuora & Brodie Arthur. They discuss why Liverpool's music scene needs to be more inclusive, how the success of Black artists in Liverpool goes uncelebrated, what needs to change and the wonderful diversity of Black British music.

READ THE REMAP REPORT: https://lcrmusicboard.co.uk/remap-report-unveiled/

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How much does it cost to make a music video. What about promoting a new single. Or even releasing one in the first place. I sat down with independent pop artist Giorgia Bortoli to ask just that, and break down the costs that went into her latest single Big Love and the surrounding release campaign.

🔗 GIORGIA BORTOLI:

📸 Instagram: https://www.instagram.com/giorgiabortoli/

🎵 Watch the 'Big Love' Music Video: https://youtu.be/fe54JY63F4o?si=8VrE1Sy6dkDHGR2i

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Everything from releasing a single, to playing a cover at a gig, or even writing a song with a mate is subject to music law, and if you don’t have a basic understanding of it, you can easily get exploited. That’s why I sat down with again with Grace Goodwin, an artist mentor at Future Yard and an expert in music law, to make all things legal a LOT less complicated.

We talk about the different relationships artists need contracts for, how record deals really work, how to claim extra income with music publishing, how to avoid dodgy deals and why you should make your friends sign a contract when you write a song together. I know that last one sounds crazy but if you hear her out it makes a lot of sense.

🔗 Grace Goodwin:

📸 Instagram: https://www.instagram.com/gracegood14/

🎵 Book a FREE mentor session with Grace:

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Why are most festival line-ups made up of 80% male bands? This week I spoke to co-founder of Where Are The Girlbands Ella Fradgley to answer that question, and what her organisation are doing to give female creatives a platform in Liverpool. We also spoke about how to create a safe space at gigs, why pop music is underrepresented in local scenes and her new podcast.

🔗 Ella Fradgley:

📸 Instagram: https://www.instagram.com/wherearethegirlbands/

🎵 Safe Spaces Event 21/3: https://www.wegottickets.com/event/612267

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