Sound Advice- The Music Industry Podcast

Do you need a record deal? And how do you go about getting the attention of a record label? Well this week I’m joined once again by Marwen Tlili, a former A&R at Armada Music and Atlantic Records, about what it takes to get the attention of the biggest record labels on the planet. We spoke about what an A&R actually is, the benefits & downsides of getting signed, his new tool to help artists get fairer deals, and how to build a team to work your way to the top without major label backing.

🔗 MARWEN TLILI:

📸 Instagram: instagram.com/marwenftw/

🎵 Recoupment Tool: unrecoup.me

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Only 5-10% of the workforce behind the scenes in live music is female. Why is that? And what can be done to fix it?

This week I spoke to extraordinary live sound engineer Hannah Brodrick about her career and the challenges she has faced along the way.

Hannah is the co-founder of Women in Live Music, an organisation that offers work opportunities, community support and education to women looking to build a career in the world of live music.

🔗 Women in Live Music:

📸 Instagram: https://www.instagram.com/womeninlivemusic/

🎵 Website: https://womeninlivemusic.eu/

🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/

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Being an independent artist can be REALLY expensive. From recording to marketing to merch and more, it can be difficult to fund your creative ambitions alone. So in this episode, we’re delving into the world of music funding with Grace Goodwin, who works with PRS for Music to decide which funding applications make the cut.

Drawing from her extensive experience, Grace shares invaluable tips and advice for artists seeking financial support for their projects. Grace shares where to find funding opportunities in the UK, what goes into a successful funding application, and the mistakes that kills unsuccessful applications.

We also dive into have the nail the specific elements of a funding application, including the secret to crafting a gripping biography, how to make a cohesive marketing plan and developing a solid budget without an accountancy degree.

🔗 Grace Goodwin:

📸 Instagram: https://www.instagram.com/gracegood14/

🎵 Apply for PRS Funding: https://prsfoundation.com/funding-support/funding-music-creators/all-career-levels/

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This week I spoke DJ culture with Liverpool-based Mia Mai as we explore her journey as a student DJ to the creation of her ground-breaking classical-electronic fusion event Mia Mai and Friends.

We also discuss the recent closure of Liverpool radio stalwart Melodic Distraction and whether high rates for DJs are killing live music.

🔗 Mia Mai:

📸 Instagram: https://www.instagram.com/miamaiiiiii/

🎵 Valentine’s event @ 24 Kitchen Street:

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What do artist managers really do? Do you need one? This week, myself and the wonderful Mali Anthony of MALANTMEDIA are peeling back the layers on what managers really do, from PR, radio, booking gigs and more.

We also spoke about how to avoid gig scams, the state of the Liverpool scene in 2024, why MALANTMEDIA are doing things differently to other management companies, and how to build connections and network in the music industry.

🔗 MALANTMEDIA:

📸 Instagram: https://www.instagram.com/malantmedia/

🎵 AMPLIFY- Live at Kazimier Stockroom

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All the way from North Carolina, this week I spoke with Ava Rose Lynch, founder of the Rose Peak branding agency and the Why Music? Podcast, as we explore how Ava builds social media strategies for her artists that result in long-term success on Instagram and TikTok.

We also spoke about Instagram's new Broadcast Channels feature, and whether artists should be using it to connect with their fans.

🔗 Ava Rose Lynch

📸 Instagram: www.instagram.com/ava.rose.lynch/

🎵 Rose Peak: https://rosepeak.carrd.co/

📸 Follow us on Instagram: www.instagram.com/soundadvicepod/

Merch is a great way to generate income as an independent artist, but there's a problem that no-one in the music industry seems to be talking about: it's negative impact on the environment. In this episode, I spoke to James Gillaspy about how his project AGAIN is shaping the future of sustainable merchandise by screen-printing designs onto second-hand clothing, creating a zero-waste product that is cheaper for DIY artists.

🔗 AGAIN: instagram.com/again.sustainable.merch/

🎧 LISTEN TO THE SHOW

https://linktr.ee/soundadvicepod

🔗 JOIN OUR COMMUNITY OF ARTISTS

📸 Instagram: www.instagram.com/soundadvicepod/

In this podcast, we delve into the experiences of an independent artist navigating the music industry and Liverpool's local scene through a mixed-race, non-binary and queer lens. Our guest Zara Smile as they share insights into challenges faced, using songwriting to share their anger at a broken system with the world, building an inclusive community through their work and the empowering role of music in amplifying diverse voices and narratives. We also discuss how both local and national music scenes can be more inclusive and understanding of people from marginalised backgrounds. This is the first of many episodes that discuss major societal issues in the music industry, and is a personal favourite.

🔗 ZARA SMILE:

📸 Instagram: https://www.instagram.com/zarasm1le/

🎵 ‘Spotlight’ Out Now: https://ditto.fm/human-spotlight

🎧 LISTEN TO THE SHOW:

https://linktr.ee/soundadvicepod

🔗 JOIN OUR COMMUNITY OF ARTISTS:

📸 Instagram: www.instagram.com/soundadvicepod/🌍 Website: https://soundadvicepodcast.wixsite.com/home💃 TikTok: www.tiktok.com/@soundadvicepod

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🎙️ ABOUT THE PODCAST:

Sound Advice is a podcast for musicians, bands and DJs where industry insiders and artists and come together to share knowledge and practical insights to navigate the ever-evolving music industry, delving into topics like marketing, getting gigs, building a fanbase, social media growth and much more.

WE’RE BACK! In 2024, independent artists are supposed to be doing a LOT of things. This week, I spoke to independent artist Zara Smile about the wide variety of roles that independent artists like them take on, such as songwriting, recording music, social media strategy, music marketing, booking gigs, music PR, making merch and more, all whilst balancing other commitments. Join us as we uncover the secrets behind managing diverse responsibilities, building a distinct artist identity, and creating a harmonious balance between creativity and entrepreneurship.

🔗 ZARA SMILE:

📸 Instagram: https://www.instagram.com/zarasm1le/

🎵 Spotlight Out Now: https://ditto.fm/human-spotlight

🎧 LISTEN TO THE SHOW:

https://linktr.ee/soundadvicepod

🔗 JOIN OUR COMMUNITY OF

📸 Instagram: www.instagram.com/soundadvicepod/

🌍 Website: https://soundadvicepodcast.wixsite.com/home

💃 TikTok: www.tiktok.com/@soundadvicepod

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If you enjoyed listening to the podcast, we'd love for you

🎙️ ABOUT THE PODCAST

Sound Advice is a podcast for musicians, bands and DJs where industry insiders and artists and come together to share knowledge and practical insights to navigate the ever-evolving music industry, delving into topics like marketing, getting gigs, building a fanbase, social media growth and much more.