Is radio dead? Does it still help artists get their music heard? This week, renowned radio broadcaster Roy Basnett of Liverpool Live Radio offers insights on the evolving importance of radio in today's digital landscape, how to secure airplay on local radio, and how it contributes to an artist's trajectory. Discover the relevance of radio plays for independent artists and gain valuable strategies to expand your music's reach.

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🎙️ ABOUT THE PODCAST

Sound Advice is a podcast for musicians, bands and DJs where industry insiders and artists and come together to share knowledge and practical insights to navigate the ever-evolving music industry, delving into topics like marketing, getting gigs, building a fanbase, social media growth and much more.

This week we have an in-depth conversation with Joe Edwards, Senior Marketing Director at AWAL, as we delve into the world of content strategy to promote your music. We speak about the secrets behind successful marketing campaigns, including a deep dive on the content Joe helped create for Bombay Bicycle Club's latest album My Big Day. Joe shares expert insights on leveraging storytelling, visual identity, and marketing funnels to drive success as we unravel the intricacies of short-form content on TikTok, YouTube Shorts and Instagram Reels to understand its pivotal role in modern music marketing. A must-listen episode for any established or emerging artist seeking to revolutionize their content marketing approach.

In this special episode recorded at the book launch of 'This Must Be The Place' at Waterstones Liverpool, we've got a compelling panel discussion featuring author Shain Shapiro, neo-jazz artist Ni Maxine, Head of UNESCO City of Music for Liverpool Kevin McManus, and Liverpool's Public Health Director Matt Ashton. Delve into insightful conversations on music's role in city development, its transformative impact on communities, and the influence of hosting Eurovision on Liverpool. Discover why the UK requires enhanced music infrastructure and explore a range of topics addressing the profound relationship between music and urban landscapes.

In this week's episode, we explore the world of music press features with James Booton of Boot Music. We dive into strategies and tactics for securing magazine, blog, and press coverage for your music. Learn first-hand from a Liverpool-based music magazine creator about crafting an effective press feature strategy, positioning your music for recognition, what press look for in a music EPK, and gaining exposure in the dynamic music industry. Gain invaluable insights and tips from a seasoned industry expert on capturing media attention and getting your music noticed by influential press outlets.

In this episode, we spoke to James Booton about his Liverpool-based music magazine and blog Boot Music. We delve into the origins of Boot Music, uncover the challenges faced by local music venues, discuss the new era of the music press, and dig into the essential role of community-building in finding an audience.

In this second part of my conversation with Joe Sage about how to prepare well for studio sessions, we focussed on some of Joe's biggest greivances that artists are guilty of when coming into the studio. From not bringing a sandwich to the studio to using 8-month-old strings on your most important bass take, there are a number of important things that you should avoid doing at all costs to make sure your recording session runs smoothly, and this episode is Joe's therapy session to air his biggest bugbears from his work as a freelance producer.

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In this episode, I spoke to producer and engineer Joe Sage about how to be prepared for your recording sessions. Getting ready in the right way can not only make your recording sessions more productive and fun, but it can save you a fortune too. Part 2 of my conversation with Joe will come out next Tuesday (8/11).

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🎵 Joe's work: tinyurl.com/365v359m
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For our first episode, I was joined by Abbie McCarthy to talk about how indpendent artists can get their music played on the radio and access countless opportunities through the BBC Introducing platform. Abbie is a presenter and DJ from Kent, who's BBC Radio Kent show has helped launch the careers of artists like Venbee and Soft Play (formerly Slaves).

NEW EPISODES EVERY TUESDAY!

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If you have any guest requests, questions or want to come on the show, get in touch with us here: https://soundadvicepodcast.wixsite.com/home/contact-8

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