What if the signature sound for a sleek Scandinavian EV was inspired by a cat’s purr? Vinn hit the gas on that idea, while General Motors shifted into a full sound and driving ecosystem of experience. Which sound story will drive more vehicles off the lot?

Here are some links to episodes referenced or expanded upon within the episode.

Want more Sound In Marketing? I gotcha. Here are a few more episodes to get you started.

Thank you to Jay Kapadia and the team at General Motors for your wisdom and insights. Thank you also to Artlist.io for your supporting sounds and music. You never disappoint.

Let’s make this world of sound more intriguing, more unique, and more on brand.

—

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:[email protected]   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

https://www.linkedin.com/in/jeannaisham/  

https://twitter.com/Jeanna_Isham   

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions

[Encore Episode] Left Coast Airlines. LCA wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. 

This episode was the first of many fake company episodes that demonstrated real sound in marketing solutions. From the brain of Jeanna to your ears- enjoy.

Dreamr Productions creates, consults and educates on the power of sound in marketing. Contact us for all of your sonic branding and sound strategy needs.

Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below.

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To get all the latest, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/   

https://twitter.com/Jeanna_Isham 

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

POS sounds; what are we trying to say about our brand experience as our customers are literally checking out?

If the last thing a customer hears is an annoying beep, what does that say about the brand experience? In this episode, I challenge brands to explore the overlooked world of POS sounds. An on-brand transaction tone doesn’t just signal the end of a sale- it shapes future customer loyalty and long-term spending.

Referenced in the episode are:

Want more listening suggestions? Here are a few relevant Sound In Marketing episodes to dig into.

https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a 

https://pod.link/1467112373/episode/3520335b9f34509c17173b38153555db 

Another big thanks to Sentient Decision Science for providing preliminary research on the subject of POS Sounds. I hope to see more and more studies to come. 

Thank you also to Artlist.io and Pixabay for being such a great musical and sound effects resource. I also referenced an episode of the Inside Trader Joe’s podcast. A fun branded podcast to check out if you’re feeling Trader Joey.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:[email protected]    

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/   

https://twitter.com/Jeanna_Isham 

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable.

Thank you again to Artlist.io for being such a great musical and sound effects resource. 

Follow the link to Spotify to hear the COMPLETE Purses By Moms Ultimate Playlist collection. https://open.spotify.com/playlist/4DF6lbyCwD5naJg9RqSpIO?si=ddUy5zbnRQGqSwM-M99McQ 

Want more Sound In Marketing? Here are a few episode suggestions to dig into.

https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac 

https://pod.link/1467112373/episode/6e7d9035c9c75f10aa0c6527676db39c 

https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d 

https://pod.link/1467112373/episode/8682a952062dd3da724b09ab914a1b32 

---

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:[email protected]    

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/   

https://twitter.com/Jeanna_Isham 

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity. 

In the meantime, check out these past episodes that we’ll be circling back to very soon. 

Time to study up and buckle down. Season eight is gonna be fun!

The Sound of General Motors 

Part One https://pod.link/1467112373/episode/c1638e490fbe451c155f9be6e5f59e59 

Part Two https://pod.link/1467112373/episode/01f223acffb05c6e8e77c7caca599838 

POS; Retails Weakest Link

https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a 

What Is Sonic Branding 

Part One https://pod.link/1467112373/episode/a94caa891a29c7fc899752c284434c1a 

Part Two https://pod.link/1467112373/episode/cb5a9f0a9dd9de40c9e0b72fc7459eea 

Are Jingles Better Than Sonic Logos

https://pod.link/1467112373/episode/802cc22f09bb7bce71f87818ae12e528 

Left Coast Airlines

https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac 

Sound In The Shopping Experience

https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d 

The Home Depot Orange Song

Part One https://pod.link/1467112373/episode/816969fd36fbb1f9c25b94d00b576386 

Part Two https://pod.link/1467112373/episode/4d68a8f42d5d81d41b08b13b7320d1f3 

Also mentioned in this episode, Ad Infinitum’s season finale episode The State of Sonic Branding. https://pod.link/1712384143/episode/c2613c43f6094d8d6c9a3eabdc92aa49 

—

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For further inquiries, email Jeanna at mailto:[email protected]  

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/  

https://twitter.com/Jeanna_Isham   

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come. 

Episodes referenced in order:

Left Coast Airlines 

Insurance Jingles...Why? 

What Is Sonic Branding With Examples 

The World's Loudest Chips Bag 

Vegas Needs a Sound Strategy 

From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world of sound strategy. I repurposed many of my articles into episodes, created an entirely fictitious company to prove a point, and documented a few personal sound experiences.

SEASON EIGHT COMING SOON!

Want your very own Make Sound On Purpose mug, t-shirt, or sweatshirt? You can order one here!

—

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For further inquiries, email Jeanna at mailto:[email protected]  

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/  

https://twitter.com/Jeanna_Isham   

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions

What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference?

You can find my original article here. To listen to some musical inspiration referenced within the episode, check out my Spotify playlist. 

Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Vegas for being the noisy inspiration for this rabbit hole of a thought. 

---

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For further inquiries, email Jeanna at mailto:[email protected] 

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham 

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud.

You can find the original article the episode inspired here.

Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting.

As promised, here are some links referenced in the episode.

---

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:[email protected]   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down. You can find the original article that the episode inspired here.

Thank you to Nathan Apocada for supplying such a great story and to Artlist for its lovely selection of background music that was used throughout this episode.

As promised, here are links to all things referenced:

Ocean Spray's Viral Video article- https://www.digitalshelfinstitute.org/blog/ocean-spray-viral-tiktok#

Fleetwood Mac tripled sales article- https://www.latimes.com/entertainment-arts/music/story/2020-10-01/tiktok-star-triples-sales-of-fleetwood-mac-dreams

TikTok parody 1- https://www.tiktok.com/@kjp/video/6879099764047236357

TikTok parody 2- https://www.tiktok.com/@adamraycomedy/video/6883339046320442629

TikTok parody 3- 

https://www.tiktok.com/@santabarbarasheriff/video/6881633911114386693 

Sacramento River Fun Fact- https://en.wikipedia.org/wiki/Sacramento_River#History 

---

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:[email protected]   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

In a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20 years ago.

Thank you to my guest Joe Laszlo, Head of Content US for Shoptalk, and to the entire team at Shoptalk for allowing me to join the conversation. Thank you also to Artlist for your lovely selection of background music that was used throughout this episode.

Shoptalk 2024 is a global conference that focuses on the retail industry and how they are navigating the world of marketing and advertising.

---

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:[email protected]   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions