COVID has brought emotion to the forefront. Now is not the time to sell but to relate, learn, and grow. How can we do that through sound in marketing?

This episode was a re-boot from an article with the same name that I wrote back in 2021.

Thanks to Pixabay Sound Effects, Old Radio World, and NPR for some great clips. The musical examples listed in order of appearance are; Fairy Tale, Untitled Sound Logo, Satisfying Ending Logo, Sun Salutation, Along Came a Spider, and Bonus Round. You can also find the musical examples on Songtradr. 

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:[email protected]   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

What’s the difference between a jingle and a sonic logo? Is one better than the other? We’ll dig into that in this episode of the Sound In Marketing Podcast.

This episode was a reboot of an article I wrote back in 2019.

Thank you to Audio Hero for all those fun filler sound effects. To Meow Mix, Kit Kat, Volkswagen, Tostitos, and Pringles for some excellent examples, and to Lucas/McFaul agency, Michael Levine, Trio, Made Music, and Massive Music for actually creating these iconic songs and sounds. Throughout this episode, I’ve also sprinkled some of my own examples in there. If you can spot them let me know. 

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:[email protected]   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

What does a black T-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers. 

This episode was a re-boot from an article with the same name that I wrote back in 2020.

Thanks to Charles Balderston and Jerremy Laesser for their great conversation and thought provoking insights. Thank you also to Free Clip sounds for the sprinkling of flavor here and there.

The experimental sound of a black t-shirt and other “sound effects” was pieced together by Dreamr Productions.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:[email protected]   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

What does sadness sound like? Could limiting our sad music intake save us from depression?

This episode was a re-boot from an article with the same name that I wrote back in 2021.

Thanks to Artlist’s library of killer musicians for Beach Day by Max Hixon (my summertime example) and Catnip Addict by Bunker Buster (my lowkey summertime example). I also snuck my own tracks in there. Anthem as my happy music example and Heartbreak as my devastatingly depressing example. Oh and those chords progressing from sad to happy, that was me too.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:[email protected]   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

We dig deep into cross-cultural exploitation and global pride. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy for some powerful examples of how music unites us in good times and in bad.

To listen/watch the examples listed in this episode, here are some links:

Andriy Khlyvnyuk, lead singer of the Ukrainian band Boombox ended his World Tour early to fight for his country. When the streets were bare in Kiev, he took to Instagram and recorded himself singing the Ukrainian folk song The Red Viburnum in the Meadow in the empty streets of Kiev. 

This was the result.

https://www.instagram.com/p/Cae5TydPAxh/

https://www.youtube.com/watch?v=lu8m5FA2nL8

https://www.youtube.com/watch?v=saEpkcVi1d4

Here’s the article explaining how Pink Floyd got involved: https://www.rollingstone.com/music/music-news/pink-floyd-hey-hey-rise-up-1334338/

The amazing little girl singing Let it Go in a Ukrainian bunker: https://www.youtube.com/watch?v=9VpDjKSSJQ8

Here’s the link for the theremin story:

UN Reveals Theremin Bug

What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:[email protected]   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military.

---

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:[email protected]   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

Can you change the molecular structure of a Cheez-It through music and does it actually change the flavor?

Here are some great reference links in regards to Steve Keller and I's Aged By Audio conversation:

https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio

https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works

https://shop.cheezit.com/

https://blog.siriusxm.com/cheez-it-aged-by-audio/

https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:[email protected]   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

Ever wondered what happens when you play hip-hop music to cheese for 6 and a half months? Steve Keller of Pandora Studio Resonate spells it out with a partnership they did with Cheez-It.

Here’s some great reference links in regards to the Aged By Audio project:

https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio

https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works

https://shop.cheezit.com/

https://blog.siriusxm.com/cheez-it-aged-by-audio/

https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:[email protected]   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

Brand voice is no longer just about the copy. Case in point, The Orange Song by Home Depot and Rory Doggett. Lisa Destefano, former VP of Brand Marketing and Creative at Home Depot, and I conclude our discussion on “the sound of doing”.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:[email protected] 

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

Did you know The Home Depot has a song that hey’ve been using since 2013? Lisa Destefano, former VP of Brand Marketing and Creative at Home Depot, and I talk about sensory marketing and how the song came about.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:[email protected] 

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/