Every creative tells a story — sometimes through lyrics, sometimes through shoes. This episode puts the focus on footwear, with an artist who’s making custom sneakers for some big names at this year’s Summerfest

Brandon Johnston is owner of Soul 2 Sole (S2S) Creations. The Carroll University graduate was tapped – once again – by the Big Gig to create designs for two of this year’s headliners after making shoes for 2024 lineup artists Kane Brown, Illenium and SZA.  

“SZA, she wanted to do Adidas Sombas," Johnston said. "Yeah, that’s one that definitely will probably stay in my mind for a very long time. She’s pretty out there, like she wears her heart on her sleeve when it comes to showing her emotions, and I think that’s really brave.”  

He’s also partnered with the Milwaukee Brewers, created custom kicks for former Milwaukee Bucks star Jrue Holiday and collaborated with many more. In this conversation, we talk about where his passion began, the story behind one of his favorite designsand his latest Summerfest opportunity.

Check out Soul2Sole's website and Instagram.

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Episode host: Kim Shine

Uniquely Milwaukee is sponsored by the Milwaukee Public Library and supported by our Radio Milwaukee members.