Last week, Square announced their acquisition of TIDAL, the streaming platform owned by Jay-Z. This news comes on the back of Square's CEO, Jack Dorsey, partnering with Jay-Z on the creation of a 500 Bitcoin trust. 

I think it's safe to say something is up. 

Square just bought TIDAL (and a ton of Bitcoin), and it's time to figure out what all this means. 

Watch the original video on my YouTube channel. 

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This year's Spotify Stream On event brought a lot of great announcements with it. From Canvas to Hi-Fi audio, we have a lot to look forward to this year. 

But some things caught my attention more than others. This is a rundown of some of the more notable features we can expect to see from Spotify in 2021, and, specifically, the three I am most excited about (and I think you should be too). 

Spotify Stream On: what to expect in 2021.

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There is more than one way to promote your music on Spotify. Some opt for submitting to playlists. Others prefer paid advertising on Facebook and Instagram. 

But is one better than the other? And if so, why? 

Let's break it down: Facebook ads vs Spotify playlists. Who wins, and why? 

Watch the original video on my YouTube channel. 

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Bitcoin, and blockchain technology in general, is one of the most transformative things to come along in the last decade. It has impacted the financial industry on a global scale, to the tune of trillions of dollars. 

But what happens when blockchain technology inevitably expands into other areas? 

More specifically, what about the music business? 

These are three ways I think blockchain technology could fundamentally alter the way we create, distribute, and ultimately, earn money from, music. 

This is how Bitcoin could break the music business. 

Learn more about the concepts from this episode: Bitcoin, Blockchain, Ethereum, Smart Contracts, Non-Fungible Tokens. 

Watch the original video on my YouTube channel. 

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I released my song "Lions" on January 15th, 2021. In the three and a half weeks since its release, it has amassed just shy of 40,000 streams. 

Wow. 

This has been, by far, my most successful release to date. So, naturally, I'm going to share with you exactly how I did it. 

Watch the original video on my YouTube channel. 

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I know there are a lot of you out there who are concerned about the upcoming changes to Facebook ads as a result of Apple's iOS 14. 

First, let me say this: everything is going to be fine. 

In fact, bringing your ad manager up to compliance is not as scary as you might think. 

This is your guide to keep your ads working with Facebook ads and iOS 14–a step by step walkthrough. 

Watch the original video on my YouTube channel. 

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Finding your audience can be tough, especially when you're first starting out. And it can be even more difficult to keep up with the constant demand for content across all the various platforms that now exist. 

But there is a way to grow your fanbase that produces results and won't lead to burnout. 

Find your fans on Instagram, TikTok, YouTube, and more. These are five tips that work! 

Watch the original video on my YouTube channel.

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Marketing your music is a tough game. It requires lots of research and testing. But even then, it doesn't always pay off. 

In 2020, I spent $2500 testing all sorts of methods to reach an audience with my music. Some worked. Some didn't. 

This is how I spent $2500 on Spotify music marketing in 2020, and here's what happened. 

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The music industry has experienced a fundamental shift within the past five years. We now consume, share, and create music completely differently than we ever have before. 

As independent artists, it is important that we continually adapt to the landscape of our market. 

Music used to be held to a different form of creation and release than most of the other platforms we know and love. 

But that's changed. 

It's time to start thinking of music as content.

Watch the original video on my YouTube channel.

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A common sentiment I hear across creative communities is that you need to "stay in your lane". 

Nope. Disagree. 

Now, more than ever is the time to NOT stay in your lane, to get out of your comfort zone and take chances on what you love. 

It is only by testing, trying, failing, and learning, by hitting publish on a bunch of different content, that we are able to truly identify the intersection of what we're good at and what we love. 

So this year, in 2021, take chances, get out of your comfort zone, and don't stay in your lane.

Watch the original video on my YouTube channel.

Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!