Ever feel like using Facebook ads to promote your music on Spotify is a huge waste of money? Can't seem to get your conversion costs down? Spending more than you want? 

I've felt this way too. Odds are, you're doing the same thing I was. 

Making edits to your ads during the learning phase. 

This one issue can tank your results and waste your money. 

Stop wasting money on Facebook ads for Spotify.

Watch the original video on my YouTube channel.

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All too often, a brand new Facebook ad campaign will kick off with lackluster results. High cost per conversion, low to no conversions at all, or, the worst, lots of conversions but no streams on Spotify. 

Rest assured, we've all been there. 

This is your guide to fixing some common problems when your Facebook ads aren't' performing well.

Watch the original video on my YouTube channel.

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There are several different strategies to employ when running Facebook ads to promote your music on Spotify. You can start strong and taper off, start small and scale up, or simply set your budget and forget it. 

But they all have one thing in common: if you're going to make budget adjustments, you need to do it the right way. 

Get it wrong and you could cause your campaign to re-enter the learning phase and lose some valuable data in the process. 

This is a walkthrough of adjusting your Spotify campaign budget with Facebook ads - the right way.

Watch the original video on my YouTube channel.

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It can often seem like there is no clear path to making money from Spotify streams. But there is away. 

It just takes time. 

I like to refer to it as the "snowball effect", and it is a method of consistently growing your followers, and therefore, leverage, on Spotify so that you can decrease your ad spend and increase your revenue over time. 

This is the trick to making money with Facebook Ads for Spotify. 

Watch the original video on my YouTube channel.

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Every time you release a new song, it makes sense to start a brand new ad campaign to promote it. And when you start a new campaign for your new song, it makes sense to turn the previous campaigns off, right? 

Wrong. 

You should always keep your highest-performing Facebook ad campaign up and running. 

This is a strategy I use to overlap existing campaigns with new ones to ensure I never lose my best one. 

Keep your good Facebook ad campaigns going.

Watch the original video on my YouTube channel.

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TikTok is one of the most transformative things to happen to the music industry in the last several years. Many artists have launched mega careers on the back of a single song's success on TikTok. 

So, naturally, many independent musicians are now flocking to the platform to be heard and find their audience. 

But how do you get your song into the hands of the right TikTok creators? 

Well, Playlist Push has recently launched a brand new way to contact TikTok creators through their platform, giving artists access to thousands of fans and, potentially, millions of views. 

I recently ran a TikTok campaign through Playlist Push and these are the results. 

This is running a successful TikTok Campaign with Playlist Push. 

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Try Playlist Push for yourself. Get 7.5% off your first campaign with the code: XTXL33Z

When you start a new Facebook ad campaign, you want it to perform well right out of the gate. The problem is, that usually doesn't happen. 

Every campaign always seems to have this period of complete volatility right at the beginning. 

Well, Facebook has a name for that. It's called the Learning Phase. And it's an important part of getting your ads to optimize properly. 

This is understanding the Learning Phase with Facebook Ads for Spotify.

Watch the original video on my YouTube channel.

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When you're running Facebook Ads for Spotify, you want to split test options at every level of your campaign. And part of that means testing different audience targeting options to bring you ad costs down. 

But, just with testing ad creative, there's a right way and a wrong way. 

This is my experience with doing everything wrong to arrive at a better way of testing ad set targeting with Facebook Ads for Spotify. 

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This episode is pulled from a YouTube video I published in April of 2020. Here is the description from that video:

In 2018, I had an epiphany: I was a hypocrite. I was giving loads of advice to others, but I wasn't doing any of it myself. 

I decided to step away and re-evaluate. 

Fast forward to 2020 and I have released a bunch of music, I just dropped my first music video, and I am constantly testing and trying new things, all while creating content around what I am doing. 

I am no longer a hypocrite. I am a practitioner. 

This is a video about why that journey unfolded the way it did and what that means for the future. 

This is the "why" behind what I do - how I became an artist at 34 years old.

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When running Facebook ads for Spotify, split testing is a crucial step in the optimization process, but it is possible to overdo it. 

I know from experience. 

Take it from me, more options aren't always better. While you should always be a/b testing your ad creative, going overboard can destroy your campaign results and cost you a lot of money in the process. 

Don't over-complicate your Facebook ads for Spotify. 

Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!