Sounds Profitable

Sounds Profitable

By Bryan BarlettaBusinessTechnology
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Sounds Profitable episodes

  • Netflix is Podcast Shopping, Amazon DSP x iHeartMedia, & More
    Today in the business of podcasting: Netflix reportedly is looking to license SirusXM Media video podcasts, Podscribe has new industry rankings, Amazon grows their relationship with iHeartMedia, and brands are expected to decrease open web display ads by 30% in response to AI search overviews increasing zero-click searches. 

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    5 min
  • Apple Podcasts Adds Chapters & Links, Fox Buys Audio Fiction, & More
    Today in the business of podcasting: Apple has automated chapters and links for podcasts coming, Spotify reports their Q3 earnings (Video podcasts are expensive), and Fox Entertainment acquires a romantic comedy audio fiction production house. 

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    5 min
  • Netflix Eyes iHeart Podcasts, New Industry Research Published, & More
    Today in the business of podcasting: the Podscape is now taking submissions for the Winter edition, Netflix eyes licensing iHeartMedia podcasts, Acast publishes their Podcast Pulse study, Magellan AI has their quarterly benchmark report, and Robert Tuchman discusses AudienceLift's Publisher Data Transparency feature.

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    7 min
  • Advertisers Jumpstart Holiday Spend, TYT x Noble Mobile, & More
    Today in the business of podcasting: the top podcast hosting companies by episode volume, advertisers push holiday spend earlier this year, City Cast recalibrates, how local radio can leverage podcasting, and SiriusXM's Q3 earnings report.



    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    8 min
  • Measurement Holds Back $1b, Amazon Corporate Downsizing, & More
    Today in the business of podcasting: Amazon has laid off some Audible corporate staff, brands are paying more for less efficient ads, Spotify brought video to AppleTV, the trend of business folks hosting B2B podcasts, and China now requires influencers be qualified to talk about certain topics authoritatively. 

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    10 min
  • Triton Digital's AdBuilder, Vertical YouTube Outearns Horizontal, & More
    Today in the business of podcasting: Triton Digital launches AdBuilder AI, YouTube Shorts earn more than longform videos per watch-hour, new report argues top-of-funnel brand awareness influences purchase decisions more than thought, and China now requires influencers be qualified in certain fields before speaking authoritatively on several topics. 

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    7 min
  • Defining "AI" for Advertising, Acast CEO on Video Podcasting, & More
    Today in the business of podcasting: Amazon has laid off some Audible corporate staff, IAB looking to define AI transparency for ads, Acast's CEO on video podcasting, how AI search is changing brand discovery, and Nielsen's summer data on audio listenership.



    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    8 min
  • Spotify Revamps Apple TV App, Floating Ad Tech Economy, & More
    Today in the business of podcasting: ad tech survives on floating cash, Spotify revamps Apple TV app, Oxford Road finds why advertisers are holding back spend, and Netflix's Spotify choices lack comedy.

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    7 min
  • C-Suite Podcast Hosts, Ads That Cost More for Less Traffic, & More
    Today in the business of podcasting: brands are paying more for ads that do less, the rise of c-suite podcast hosts (and why), creators are seeing brand deals later and later into Q4 than usual, how to harness audio podcast clips well on social media, and YouTube's TV presence might be plateauing. 



    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    8 min
  • NRF Projects High Holiday Spend, Pantheon Media x Spooler, & More
    Today in the business of podcasting: content creators are taking over mainstream medai, a blindingly obvious opportunity for podcast revenue growth, how collaboration makes The Hidden Third possible, how Pantheon Media and Spooler came together, and the NRF finds Americans are gearing up to spend a healthy amount this holiday season. 

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    11 min

About Sounds Profitable

From the publisher's feed

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…