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Sounds Profitable
Sounds Profitable episodes
- BBC Sounds' Q3, YouTube Sponsorships are Up, & MoreToday in the business of podcasting: YouTube sponsorships are on the rise, BBC Sounds has their Q3 report, Audacy has a new State of Audio, Solar ran ads in a theater chain, and a new report finds e-commerce sites don't see much conversion from ChatGPT referals.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.8 min - How YouTube DAI Changes Upfronts, Lessons from SXSW Sydney, & MoreToday in the business of podcasting: Adam Bowie on the Spotify Netflix deal, how YouTube's dynamic brand insertion tool could change upfronts in 2026, Netflix's Still Watching report, and 11 lessons for podcasting from SXSW Sydney.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.7 min - A Blindingly Obvious Opportunity for Podcast Revenue GrowthPodcasting's reach has grown quite a bit over the years, but several fruitful demographics still remain untapped.
Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio editing by Gavin Gaddis
Find the full article here on Sounds Profitable.7 min - IAB Moves Newsfronts, Spooler x Pantheon Media, & MoreToday in the business of podcasting: Spooler and Pantheon discuss their collaboration, why Netflix should buy Spotify, a look at audio's discussion during Programmatic I/O in New York, what Joining a netowk does (and does not) do for your podcast, and the IAB is moving NewFront 2026 to earlier in the year.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.6 min - NRF Projects Healthy Holidays, Research Fueling Creativity, & MoreToday in the business of podcasting: the collaboration that goes into making The Hidden Third, using research as your podcast creative partner, legacy media's dismissive attitude towards content creators might be their downfall, media buyers are anxious about setting 2026 budgets given 2025's volatility, and U.S. consumers expect to spend upwards of $900 on average this holiday shopping season.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.8 min - Spotify's Video Distribution Deals, Students Critique AI Podcasts, & MoreToday in the business of podcasting: Spotify distributes video podcasts to Netflix and Samsung TV Plus, LiveRead.io and Companion discuss their collaboration, NYU students discuss AI generated podcasts, and how advertisers were advertising to advertisers at Advertising Week New York.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.9 min - Advertising to Advertisers, The Ringer 🔜 Samsung TVs, & MoreToday in the business of podcasting: Spotify launches first FAST channel, ICE ads keep appearing on incongruous content in streaming services, advertisers advertise to advertisers at AWNY, an op-ed on South African podcast advertising, and the Signal Awards winners are now live.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.8 min - What Makes Armchair Expert a Great PodcastA breakdown of the simple psychology behind Dax Shepard’s interview style.
Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio editing by Gavin Gaddis
Find the full article here on Sounds Profitable.6 min - Measurement's Upfront Moment, $1,600 Netflix Subscribers, & MoreToday in the business of podcasting: Measurement is having a moment at IAB Upfronts, MrBeast launches clipping company, the divide with content creators and AI, Netflix's $1,600 subscribers, SSRS acquires Edison Research.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.7 min - Spotify’s Netflix Podcast Partnership, New EU Podcast Law, & MoreToday in the business of podcasting: Spotify to air video podcasts on Netflix, LiveRead.io and Companion talk collaboration, students discuss AI generated podcasts, new EU law on political advertisements, and YouTube introduces AI powered multimodal measurement.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.7 min
About Sounds Profitable
From the publisher's feed
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…
And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.