Sounds Profitable

Sounds Profitable

By Bryan BarlettaBusinessTechnology
Download on the App Store

Sounds Profitable episodes

  • News Podcast Audience Grows, Sounds Profitable's Future, & More
    This week in the business of podcasting: Sounds Profitable merges with Podcast Movement, podcast audiences want choice, a look at news podcast listener demographic changes, YouTube is making it easier for collaborator brand deals to give credit to everyone, and what podcasting left on the table during the Taylor Swift album announcement. 

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    13 min
  • Video in Open Podcasting, Audiences Love Choice, & More
    Today in the business of podcasting: The Podcast Standards Project shows how video can easily become a part of open RSS podcasting, Tom Webster debuts new audience data at Podcast Movement, and Signal Hill Insights has a new report on News podcast audiences. 

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    6 min
  • YouTube Shorts Collabs Upgraded, Spotify’s Q2 Report, & More
    Today in the business of podcasting: What likely depressed Spotify's ad business this past quarter, YouTube adds a collaborator-focused update to Shorts ads, and Wondercraft has a new conversation-based AI to quickly produce content. 

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    5 min
  • Taylor Swift's Podcast Strategy, Audio's Continued Importance, & More
    This week in the business of podcasting: Taylor Swift debuted her new album's name and artwork on a podcast, a look at the resiliency of audio storytelling, Tom Webster reflects on the "video is everything" media narrative, an update to The Podscape is here, and Oxford Road has a new report on the lift provided by running ads on YouTube podcasts.

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    12 min
  • Audio Podcasting's Next Evolution, New Podscape Update, & More
    Today in the business of podcasting: the new Podscape is now here, Jen Moss writes about the decline of audio storytelling being exaggerated, Tom Webster reflects on podcasting's flexibility in the video age, and The Hollywood Reporter has a special issue just for podcasting.


    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    7 min
  • Video Drives Lift, Remembering Young Marketers, & More
    Today in the business of podcasting: Oxford Road has a new study on YouTube podcast ad lift, Taylor Swift's album announcement on a podcast is about to happen, marketers are finding podcasts ads rock (because they do), and the ad industry has an entry-level problem for college grads. 

    Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
    8 min
  • What Is A Podcast Supposed To Be?
    Despite what scary headlines may say, video and audio podcasting have a more symbiotic relationship than one might think. 


    • Written and narrated by Tom Webster
    • Edited by Bryan Barletta and Gavin Gaddis
    • Audio editing by Gavin Gaddis
      • Find the full article here on Sounds Profitable.
      7 min
    • Taylor Swift's Podcast Announcement, Downy-branded Audio Drama, & More.
      Today in the business of podcasting: sports podcasting has grown so much video podcasts are starting to look like independent TV studios, podcasting remains a bright spot of iHeartMedia's earnings calls, Taylor Swift uses a podcast to announce her new album, and Procter & Gamble uses an audio fiction podcast to promote a new version of Downy. 

      Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
      7 min
    • How B2B Uses Podcast Ads, Seattle's Audio Fiction Scene, & More
      Today in the business of podcasting: Age of Audio to be screened in the Sounds Profitable lounge @ Podcast Movement, how B2B startups are using podcast ads to grow, regulatory bodies in the UK argue YouTube is so big its advertising should be regulated like a broadcaster, Seattle's audio drama scene is booming, and The Hill publishes an op-ed about how MeidasTouch Podcast is outpacing The Joe Rogan Experience. 

      Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
      8 min

    About Sounds Profitable

    From the publisher's feed

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…