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Sounds Profitable
Sounds Profitable episodes
- Amazon Restructures Wondery, Spotify Launches Audiobooks Plus, & MoreThis week in the business of podcasting: Amazon announces restructuring of Wondery, Spotify adds Audiobooks Plus add-on to US market, a look at podcasting's ability to plus-up social media ad buys, and a look back at what might have went wrong with Meghan Markle's podcasting efforts.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.10 min - Apple's Best Podcasts of '25 (So Far), Audioboom's Video Boom, & MoreToday in the business of podcasting: Tom Webster on how podcasts compliment social media marketing campaigns, video podcasting grows at Audioboom, and industry responses to Wondery's restructuring.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.7 min - Audiobooks+ Arrives in US, Von Interviews Cartoon, & MoreToday in the business of podcasting: a reminder of the Sounds Profitable job board, Spotify launches Audiobooks Plus in the US, Theo Von interviews Hank Hill, and podcast advertising's ability to drive fans to action.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.6 min - From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social CampaignsNew data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media.
- Written and narrated by Tom Webster
- Edited by Bryan Barletta and Gavin Gaddis
- Audio editing by Gavin Gaddis
Find the full article here on Sounds Profitable.10 min - Ofcom Podcast Listenership, Spotify's Price Increase, & MoreToday in the business of podcasting: Ofcom has new UK listenership numbers, Spotify is raising its price in overseas markets, reactions to Bloomberg's Wondery closure article, and Xiaomi unveils new open source AI voice model for cars and appliances.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.7 min - Wondery to Fold into Audible, SiriusXM Podcasting Growth, & MoreToday in the business of podcasting: Wondery podcast studio is shutting down, the Corporation for Public Broadcasting is shutting down, SiriusXM reports healthy podcast growth in Q2, and why most Americans were never particularly interested in Meghan Markle's podcasting efforts.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.7 min - Spotify Hypes Audiobooks, Podcast Ads Drive Action, & MoreThis week in the business of podcasting: Sounds Profitable has a new study focusing on how podcast audiences drive action, Magellan AI has a chart of their top movers and shakers in the podcast ad world, Spotify wants fans to "Read like they Listen", audio fiction is becoming a strategic IP play for Hollywood talent, and Astronomer hired Maximum Effort to address the Coldplay situation.
Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.11 min - Toyota's Podcast $pend, Audio Fiction Incubating New IP, & MoreToday in the business of podcasting: Magellan AI has their June top spenders report, how influencer marketing has evolved over H1, TikTok to track audiences after they click out of the app, and podcasts are becoming more of a strategic IP play for actors.
Find links to every article mentioned by heading to The Download's section of SoundsProfitable.com, or clicking here to go straight to today's installment.7 min - Podcast Ads Drive Action, Local Radio Reporting Returning, & MoreToday in the business of podcasting: Sounds Profitable has published a new report called Driving to Action, Andreessen Horowitz is looking to pay $400k to build out a podcast network, how broadcasters are adapting to young sports fans' desire for instant clips and highlights, and a Fox affiliate in Grand Rapids is the latest Scripps TV station to assign designated neighborhood reporters.
Find links to every article mentioned by heading to The Download's section of SoundsProfitable.com, or clicking here to go straight to today's installment.7 min - Spotify Hypes Audiobooks, Overwhelming Ad Load, & MoreToday in the business of podcasting: Spotify promotes audiobook listening with music language, a Reddit thread on /r/podcasts strikes up conversations about egregious pre-rolls, why settle for likes when brands can foster love, and Google rebuffs Pew report claiming AI summary search results are causing a decrease in clicks to webpages.
Find links to every article mentioned by heading to The Download's section of SoundsProfitable.com, or clicking here to go straight to today's installment.7 min
About Sounds Profitable
From the publisher's feed
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…
And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.