Sounds Profitable

Sounds Profitable

By Bryan BarlettaBusinessTechnology
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Sounds Profitable episodes

  • Comedy as a PR Tool, U.S. Tops Acast Q2 Markets, & More
    Today in the business of podcasting: Acast crosses milestone with the U.S. becoming their highest-contributing single podcast market, Maximum Effort produces a satirical comedy ad for Astronomer, and Adweek looks at the growth and hiring spree happening with smaller, indie ad agencies.

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    Find links to every article mentioned by going to the Download section of SoundsProfitable.com, or click here to go direct to today's issue.
    6 min
  • Remembering Audio in Video Boom, Podcasting's Late-Night Appeal, & More
    This week in the business of podcasting: Why Sharon Taylor argues podcasting is losing sight of its audio roots, what Tom Webster learned from the longest-running one-person show in Vegas, an interview with OpusClip's Louis Roberts, and what the death of TheLate Show means for podcasting. 

    Find links to every article mentioned by heading to the Download section of SoundsProfitable.com, or clicking here to go straight to today's entry.
    12 min
  • Looking @ Super Listeners, Recognizing Comedy Podcasts & More
    Today in the business of podcasting: a look at Spotify's "super-listeners", what Tom Webster learned from a magician that applies to podcasting, and the Just for Laughs festival is awarding a Podcast of the Year during this year's festival. 

    Find links to every article mentioned by heading to the Download section of SoundsProfitable.com, or clicking here to go straight to today's entry.
    6 min
  • How Podcasts Are Overtaking Late-Night, Apple on Listener Privacy, & More
    Today in the business of podcasting: Apple details how they protect listener privacy in listening reports, Steve Goldsten writes on how podcasting has largely usurped the classic late-night talk show, Sharon Taylor argues why video podcasting narratives leave audio behind, and an interview with OpusClip's Louis Roberts. 

    Find links to every article mentioned by heading to the Download section of SoundsProfitable.com, or by clicking here to head straight to today's entry.
    6 min
  • What I Learned From The Longest-running One-Person Show in Vegas
    Audience engagement is the true magic that makes shows stick, who better to learn from than actual magicians? 
    • Written and narrated by Tom Webster
    • Edited by Bryan Barletta and Gavin Gaddis
    • Audio editing by Gavin Gaddis
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      11 min
    • Modern Podcast Monetization, AI @ Ad Awards, & More
      Today in the business of podcasting: what the death of The Late Show might say about linear TV in general, a look at Joe Budden's income streams, advertising awards race to tighten up generative AI guidelines after Cannes Lions, Spotify launches Audiobooks+ in European markets and Canada, and 6AM City seeks to automate local newsletter production with Good Daily's AI. 

      Find links to every article mentioned by heading to The Download section of SoundsProfitable.com, or by clicking here for today's episode post.
      7 min
    • Apple Podcasts Data Upgrade, Public Broadcast Funding, & More
      Today in the business of podcasting: Apple Podcasts have new listener reports (and Dan Misener has a suggestion for a future one), The New York Times looks at the audience of multi-hour chat podcasts, an overlook at how public broadcasting is impacted by the Senate rescinding $1b in funding, Nicolle Wallce's MSNBC podcast now is aired on MSNBC proper, and Sounds Profitable won the 2025 Content Marketing Institute award for Best Data Storytelling.

      Find links to every article mentioned by heading to The Download's section of SoundsProfitable.com, or by clicking here for today's specific post.
      7 min
    • Audioboom Acquires Adelicious, Podcasting's Growth Mindset, & More
      This week in the business of podcasting.

      • Audioboom has acquired Adelicious
      • Selling the health & fitness podcast mindset
      • Content creators shut out of the Emmys for a second year running
      • The power of podcast search optimization
      • Google is indexing Instagram
      • Video podcasting and YouTube production is creating jobs in an otherwise hurting Hollywood.

        • Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's episode.
        11 min
      • Emmy Creator Shutout, SiriusXM Play Reveal, & More
        Today in the business of podcasting: SiriusXM launches an ad-supported tier, Audioboom acquires Adelicious, how Kids & Family podcasts are perfect for the "nag factor", content creators once again left out of the Emmys, and Acast reports on a podcast campaign run for KFC in Australia. 

        Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's episode.
        8 min
      • Gemini Now Sees Instagram, IAB Tech Lab AI Scraping Initiative, & More
        Today in the business of podcasting: Google is now indexing Instagram, Ausha's Jennfer Han talks about a recent BBC Studios case study, Digiday looks at the creator industrial complex, and IAB Tech Lab is working on an intiative to monetize LLMs scraping content and give control back to publishers. 

        Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's episode.
        6 min

      About Sounds Profitable

      From the publisher's feed

      The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…