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Sounds Profitable
Sounds Profitable episodes
- Podcasts on Smart TVs, Attention-Getting Audio, & MoreToday in the business of podcasting: what podcasting gets right about attention, smart TVs rise the second-most-used device to consume podcasts, Crunchyroll has a new companion podcast produced with Sony, why there's a CPM slump growing in the CTV market, and AudioUK calls for UK government to enshrine podcasts.
Find links to every article mentioned - and our webinar signup, here on SoundsProfitable.com9 min - How Podcasts Covered Hard News, Canadian Podcasters Lobby Gov't, & MoreThis week in the business of podcasting: Influencers grab some spotlight at Cannes Lions, how news podcasts covered the breaking news of the U.S. bombing Iran over the weekend, two senators allege Spotify is using a loophole to pay lower music royalty rates, a coalition of Canadian podcasting companies band together to ask the government to consider podcasts CanCon, and Tubi is adding hundreds of episodes from YouTube creators under their Tubi for Creators project.
Find links to every article mentioned, including the webinar signup, right here on SoundsProftiable.com9 min - Taking Podcasts on the Road, Lessons from Cannes, & MoreThis week in the business of podcasting: Tom Webster looks at the power of live events hold for podcasting, we look at news coming out of Cannes Lions, and things are looking up for digital audio going forward in 2025.
Register for the next Sounds Profitable webinar here.
For links to every article I mentioned, visit the episodes' page on SoundsProfitable.com11 min - Creators @ Cannes, Amazon's Prime Ad Load, & MoreToday in the business of podcasting: the under-utilized benefits of podcast live events, creators are in the conversation at Cannes, reducing risk as download popularity drops, Amazon has doubled their Prime Video ad over 18 months, and researched-back strategies for high-impact marketing as a nonprofit.
Registration for the upcoming webinar can be found here.
All of the links mentioned in today's episode can be found here on this episodes' page at SoundsProfitable.com.9 min - Ads on WhatsApp, SiriusXM on MMM, & MoreToday in the business of podcasting: Audion and xpln.ai's report shows blending digital audio with in-video audio increrease brand recall and message recall, Reuters and the University of Oxford have new study about news content, SiriusXM is partnering with Innovid for better MMM, CNN is rebranding CNN Audio to CNN Podcasts, and WhatsApp is adding ads for the first time.
Catch every link mentioned right here on SoundsProfitable.com8 min - YouTube's Place in Podcasting, Telling Stories with Pixels, & MoreThis week in the business of podcasting: Tom Webster talks tracking pixels, Paul Riismandel talks YouTube's place in podcasting, Amazon adds private auctions to Prime Video, and Apple adds some new features to Apple Podcasts during WWDC.
Find links to every article mentioned right here on SoundsProfitable.com9 min - Mattresses and MetricsTracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that.
- Written and narrated by Tom Webster
- Edited by Bryan Barletta and Gavin Gaddis
- Audio editing by Gavin Gaddis
Find the full article here on Sounds Profitable.10 min - Spotify’s Rolling Out Transcripts, Podscribe Industry Rankings, & MoreToday in a special episode of The Download we're covering nine stories rapid-fire in an "Oops, all Quick Hits" spectactular. As a result, you can find links to every piece mentioned here on SoundsProfitable.com5 min
- 2025 Audio Ad Forecast, YouTube's Place in Podcasting, & MoreToday in the business of podcasting: a more nuanced look at YouTube's place in podcasting, Australia's ad market, the global ad forecast, and how Google AI is impacting search traffic.
Find links to every article mentioned here on SoundsProfitable.com6 min - New Podcast Features @ WWDC, How a Podcast Promoted EuroMillions, & MoreToday in the business of podcasting: Apple's announcements from WWDC, YouTube has backed off of removing videos via moderation, Acast boosted interestin EuroMillions with a podcast, and what the Creator's Caucus intends to do.
Find links to everything mentioned here on SoundsProfitable.com6 min
About Sounds Profitable
From the publisher's feed
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…
And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.