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Sounds Profitable
Sounds Profitable episodes
- Podcasting's Programmatic Future, How Podcasts Use Patreon, @ MoreToday in the business of podcasting: Sounds Profitable will be at Cannes Lions, Wondercraft co-founder Oskar Serrander explains Convo Mode using Convo Mode, Amazon adds private auctions to Prime Video, a look at how podcasting is doing on Patreon, coverage of Sounds Profitable's latest study, and Spotify lays off 15 podcasting positions at The Ringer and Spotify Studios.
Find links to everything mentioned right here on SoundsProfitable.com8 min - Audiences Trust Podcasts, HLS Could Upgrade RSS, & MoreThis week in the business of podcasting: Sound Profitable's latest study shows podcasting trust is at an all-time high, HLS could be the future of RSS, and NPR's CEO writes an open letter to Congress about funding for public media.
Find links to every article mentioned right here on SoundsProfitable.com9 min - The Advertising Landscape, Australian Audio Engagement, & MoreToday in the business of podcasting: Why podcasting's advertising advantage is bigger than we thought, The Trade Desk looks at audio's effectiveness in Australia, and Gartner has a new annual CMO survey.
Find links to every article mentioned right here on SoundsProfitable.com6 min - Why Podcasting’s Advertising Advantage Is Bigger Than We ThoughtThe latest edition of The Advertising Landscape shows podcasting's biggest fans are also paying a lot of attention.
Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio editing by Gavin Gaddis
Find the full article here on Sounds Profitable.9 min - Podcasting's High Trust and Recall, NPR's Open Letter to Congress, & MoreToday in the business of podcasting: Digiday covers Sounds Profitable's latest study, Spotify is prepping to add podcast inventory to their ad exchange, and NPR's CEO writes an open letter to Congress about public media funding.
Find links to every article mentioned right here on SoundsProfitable.com6 min - Upgrading RSS with HLS, Kast Media's New CEO, & MoreLAST CALL: Tomorrow at 2:00 p.m. EST the second chapter of The Advertising Landscape, the largest study of podcast advertising effectiveness in the U.S., will debut in a live webinar hosted by Tom Webster. Register now to grab your virtual seat and get the report sent directly to your inbox after the presentation.
Today in the business of podcasting: The Podcast Standards Project pitches HLS streaming as the future of RSS, MarketingBrew looks at advertisers' hesitance to book True Crime, and Kast Media emergeces from bankruptcy proceedings at an operating profit.
Find links to every article mentioned here on SoundsProfitable.com7 min - Podcast Ads Fill Gender Gap, Australia's Internet Ad Spend, & MoreToday in the business of podcasting: American Public Media puts successful Brains On! Universe podcasts up for sale, RadioInk covers Sounds Profitable reserch, IAB Australia finds podcast advertising continued growing in Q1, and JAR Audio explains how they sell podcast productions to decision-makers.
Find links to every article mentioned here on SoundsProfitable.com7 min - Podcasting's Ad Anomaly, UK Audio Listenership, & MoreThis week in the business of podcasting: insights from Podcast Show London, Tom Webster looks at podcast advertising's (lack of) gender gap when it comes to recall, a roundup of upcoming webinars, and Ofcom has a new podcast survey for UK listenership.
Find links to every article mentioned right here on SoundsProfitable.com11 min - Podcast Ads Addressing Demographics, Spotify Ups Discovery, & MoreToday in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery features for podcasts, Nielsen has their new annual marketing report, Horizon Media is opening up a public RFP, and Netflix has teamed up with BBC Studios for a new comedy podcast hosted by Jimmy Carr.
Find links to every article mentioned right here on SoundsProfitable.com8 min - Speaking Up for Spoken Word, Calm and Cautious Q2, & MoreToday in the business of podcasting: I've got a rundown of a ton of upcoming webinars, making the case for making the case for spoken word audio, and CMOs' outlook for the year after Q2.
Find links to every article (and webinar) mentioned by heading here on SoundsProfitable.com7 min
About Sounds Profitable
From the publisher's feed
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…
And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.