Sounds Profitable

Sounds Profitable

By Bryan BarlettaBusinessTechnology
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Sounds Profitable episodes

  • Audioboom's Q2, Video Podcasts Drive Hollywood Jobs, & More
    Today in the business of podcasting: Audioboom posts profit in Q2, CMOs seek stability and cutting out the middleman with content creator marketing, and the LA Times covers the burgeoning video production job market caused by the rise of YouTubers and video podcasting. 

    Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's episode.
    5 min
  • YouTube Restricting Reuploads, Retaining Podcasting's Spark, & More
    This week in the business of podcasting: 
    • There's preservationists who want to save the soul of podcasting, there's growth advocates that welcome the YouTubeifiaction of podcasts. Tom Webster argues both are right, and that binary might be hurting podcasting's ability to preserve its "soul." 
    • The Podcast Host and Alitu CEO Colin Gray talks about the sort-of surprise that was seeing Alitu on stream during Apple's WWDC presentation, as well as his experiences over 15 years of working in podcasting. 
    • YouTube is preparing a crackdown on mass-produced and repetitive video content with some wording updates to the guidelines that run their monetization program. 
    • Spotify has ensured pod.link's future by giving the company back to Nathan Gathright, the original developer. 
      • Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's episode.
      10 min
    • Preserving Podcasting's Spark, Stopping Slop Content, & More
      Today in the business of podcasting: how podcasting can preserve its spark whiel growing into video, how Alityu ended up on screen at WWDC, YouTube's preparing to crack down on reuploaded/generated content, Jasmine Crockett addresses the need for media-savvy politicians for podcast appearances, and two major AI players working on their own browsers to challenge Google's search engine dominance. 

      Find links to every article mentioned in the newsletter version of today's episode, which you can find right here in The Download's section of SoundsProfitable.com
      8 min
    • Managing Many Metrics, The Podcast Exchange Restructuring, & More
      Today in the business of podcasting: The Streaming Wars looks at how "watch hours" can be turned into a valuable metric, The Podcast Exchange announces it is filing a Notion of Intention in Canadian bankruptcy court, Signal Hill Insights looks at three common reasons host-read ads fall short, and WPP issues profit warning as Q2 perfomance falls below expectations. 

      Links to every article covered can be found in today's issue of the newsletter, available here on SoundsProfitable.com
      6 min
    • The Podcast Preservation Paradox
      Preservationists fear video stealing podcasting’s soul, growth advocates celebrate YouTube driving more to the medium. Thing is, they’re both right.
      • Written and narrated by Tom Webster
      • Edited by Bryan Barletta and Gavin Gaddis
      • Audio editing by Gavin Gaddis

        • Find the full article here on Sounds Profitable.
        13 min
      • India's Podcasting Boom, Spotify Returns Pod.Link, & More
        Today in the business of podcasting: podcasting is booming in India, Moonbug has a study into how parents consume ad-supported media, Spotify is giving pod.link back to its original developer, an explanation of the Spotify-approved generative AI "band" Velvet Sundown, and Triton Digital has a new annual study on Canadian podcast listner behavior. 

        Find links to every article mentioned in today's episode post on SoundsProfitable.com
        7 min
      • Amazon x Roku, Spotify Upgrades Car Listening, & More
        Today in the business of podcasting: Amazon's DSP is selling Roku inventory, a case study of a podcast that lowered downloads but upped audience engagement, Spotify Jam has been updated in Android Auto, and YouTube calls for UK government to embrace content creators. 

        Find links to every article mentioned in today's episode in this post on SoundsProfitable.com


        6 min
      • Lessons from Cannes, Covering Demos w. Podcasting, & More
        This week in the business of podcasting: the power of Health & Wellness and Self-Improvement podcast consumers, how podcasting can cover demographic blind spots, lessons from Cannes Lions, and YouTube content coming to Spotify video. 

        Links to every article mentioned can be found here on SoundsProfitable.com.
        11 min
      • Purpose-Driven Podcasting, Spotify Eyes YouTubers, & More
        Today in the business of podcasting: unlocking the power of purpose-driven podcasting, how podcasting can cover demographic blind spots, non-podcast video on Spotify, and how indie agencies are competing with holding companies for creatoe measurement and ad tech. 

        Find links to every article mentioned right here on SoundsProfitable.com
        8 min
      • Germany's Podcast Demographics, How YouTube's Algorithm Works (Kinda), & More
        Today in the business of podcasting: YouTube is a great place for podcasters to get visibility but not necessarily the perfect fit for every podcast, companies weigh in on the Spotify Partner Program after six months of operation, how under-represented sports are using advancements in tech to build their own streaming stack, what demographics are thriving in Germany's podcasting scene, and YouTube gives a peek behind the recommendation algorithm curtain. 

        Find links to every article mentioned, including signup for tomorrow's webinar, right here on SoundsProfitable.com
        9 min

      About Sounds Profitable

      From the publisher's feed

      The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…