Sounds Profitable

Sounds Profitable

By Bryan BarlettaBusinessTechnology
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Sounds Profitable episodes

  • IAB's Podcast Upfront, Olympic Ads Selling Fast, & More
    Here's what you need to know for today in the business of podcasting: what to expect from the 2024 IAB Podcast Upfront, Jordan Harbinger's three lessons to podcast advertisers, Rebecca Lavoie's tips for public radio station podcast success, and NBCUniversal reports they've sold out all digital and linear ad inventory for the 2024 Paris Olympics opening and closing ceremonies. 

    Find links to every article mentioned and the full writeup at Sounds Profitable.com
    5 min
  • The Roost Acquired by Night, True Crime's Success in Podcasting, & More
    Here's what you need to know for this week in the business of podcasting: CBS's success with 48 Hours and how broadcast-to-podcast works best, this week in podcast acquistions with The Roost and Neon Hum, The Breakfast Club flexes podcastings' journalistic might, Signal Hill Inights tests the power of 'talent-read' ads, and Gen Alpha's getting into sports. 

    Find links to every article mentioned, the full write-up, and subsribe to the newsletter version here on Sounds Profitable. 
    10 min
  • Gumball's Campaign Builder, RadioDays NA's Podcast Summit, & More
    Here's what you need to know for today in the business of podcasting: Bryan Barletta interviews Gumball CEO Marty Michael about the company's new Campaign Builder, Substack announces new Spotify integration, Radiodays North America to feature a seperately-ticketed podcast summit, the hard numbers on YouTube Shorts, and why women are driving True Crime's growth. 

    Find links to every article mentioned, today's Database Snapshot, and the full writeup on Sounds Profitable. 
    6 min
  • Bartlett Founds Flight Studio, New Podcast Ad Research, & More
    Here's what you need to know for today in the business of podcasting: CBS finds podcasting success with 48 Hours, what ID5's fundraising means for podcasting, Signal Hill Insights tests the power of "talent read" ads, and Steven Bartlett teams up with Telling Media co-founders to launch Flight Studio. 

    Find links to every article mentioned and the full write-up, including today's research database snapshot, right here on Sounds Profitable.
    5 min
  • How to Embiggen Podcasting
    Being overly restrictive of what ‘counts’ as a podcast could lead to the medium going the way of the blog. Tom Webster’s keynote presentation from Evolutions by Podcast Movement breaks down how we can embigify the industry.
    • Written by Tom Webster
    • Edited by Gavin Gaddis
    • Audio edited by Gavin Gaddis
    • Hosted by Spreaker

      • Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
      8 min
    • Night Acquires The Roost, Gen Alpha's Loving Sports, & More
      Here's what you need to know for today in the business of podcasting: The Roost has been acquired by Night Talent Management, Podcasting's open internet heritage, the lack of serial in Serial, Gen Alpha's growing sports fandom, and the trouble with trying to change TV upfronts. 

      Find links toe verything mentioned and the full write-up on Sounds Profitable.
      6 min
    • L.A. Evolutions Keynotes Published, 2024 M&A Drivers, & more
      Here's what you need to know for today in the business of podcasting: Podcast Moevment has published the 2024 Evolutions keynotes on YouTube, The Breakfast Club's recent interview with Eric Adams shows podcasting's power for hard-hitting questions, and Digiday looks at the factors that could affect ad tech M&A this year. 

      Find lnks to everything discussed and the full write-up on Sounds Profitable.
      5 min
    • Podcasting is an Ad Bargain, Retail Media's Audio Future, & More
      Here's what you need to know for this week in the business of podcasting: Tom Webster breaks down highlights from The Ad Bargain, The Joe Rogan Experience boosts Gary Clark Jr.'s Spotify numbers, retail media networks are starting to see the appeal of audio, and over 50% of surveyed Americans are cord-cutters. 

      Find links to everything covered in this episode and read the full write-up here on Sounds Profitable. 
      10 min
    • Cord Cutting Grows in USA, Podcasting's Netherlands Growth, & More
      Here's what you need to know for today in the business of podcasting: Tom Webster breaks down five important data points from The Ad Bargain, KANTAR publishes podcast advertising guidelines for the Netherlands, and more than half of US TV watchers are cord-cutters.

      Find links to every article mentioned and the full write-up at Sounds Profitable.com
      4 min
    • Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More
      Here's what you need to know for today in the business of podcasting: Sound Profitable's newest study The Ad Bargain is now live, industry KPIs show YouTube leads for social media advertising attention (with podcasting in second place), where Gen Alpha consumes content, and why performance marketers are shifting priorities to brand-building. 

      Find links to everything mentioned, as well as the full write-up, on Sounds Profitable. 
      6 min

    About Sounds Profitable

    From the publisher's feed

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…