Stories covered this week in the business of podcasting:Acast Announces Podscribe as Global Preferred Attribution Partner. Shifting Share of Ear: A nine-year comparison of radio and podcasts by Brad HillMattress Firm's Branded Podcast Drives In-Store Sales with iHeartMedia by Catherine PerloffAmazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business by Lauren Johnson
Quick hits: Making a Podcast People Hate by Tom Webster - Using data from the upcoming Sounds Profitable study The Podcast Landscape in America, Tom demonstrates the power of making a podcast for a hyper-specific target audience. Descript Acquires SquadCast. Squadcast’s remote recording tech will be implemented in Descript to allow the service to offer podcast recording, editing, and publishing in one service. Previous Squadcast customers will be able to switch to Descript at no additional cost. Triton Digital Releases the July 2023 U.S. Podcast Ranker. Highlights include SXM Media at #1 in Top Seals Networks for July and NPR News Now retaining the top spot in podcast downloads. PodcastDb and Sonnant Partner to Create the First Ever Podcast Advertiser Directory. The directory will enable advertisers to find contextually-suitable podcast advertising opportunities.

Here's what you need to know for today in the business of podcasting: Acast Announces Podscribe as Global Preferred Attribution Partner. (Read more on the subject: In Defense of Third-Party Podcast Solutions.)What former Spotify exclusives ‘Armchair Expert’ and ‘Anything Goes’ can reveal about audiences by Amrita KhalidThe FTC updated its endorsement guidelines for the first time since 2009—and some people have questions by Katie Hicks…as for the rest of the news: Edison Research’s Q2 edition of the podcast network ranker is here, and Australian broadcaster SCA’s revenue fell 3.7% but audio assets continue strong performance.

Here's what you need to know today in the business of podcasting. Why Podcasters and Publishers Should Lean into Ad Measurement by Paul RiismandelAcast Supercharges US LeadershipThis year’s upfronts deals, broken down by Kelsey Sutton

Tom Webster shows off data from the upcoming study The Podcast Landscape in America and discusses the power of focusing a podcast to a specific audience over generic broad-reaching topics. 

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Here's what you need to know from today in the business of podcasting: Descript Acquires SquadCastTop 15 podcast advertisers in AustraliaGoogle Repays Advertisers After Report of Low-Quality Ads by Garett SloaneDentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns by Joe Mandese…as for the rest of the news:And for the rest of the news… YouTube is revamping how linking off-site will work, and Brian Morrissey discusses the next wave of B2B media (which sounds like a perfect fit for podcasting).

Here's what you need to know today in the business of podcasting. Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad businessShifting Share of Ear: A nine-year comparison of radio and podcastsMattress Firm's Branded Podcast Drives In-Store Sales with iHeartMedia
And for the rest of the news… Audacy debuts new study The Rise of the Cross-Platform Listener. Digiday breaks down key differences between Gen Z and Gen Alpha for brands, and American Public Media and Audacy have terminated their partnership a year early.

Here's what you need to know for this week in the business of podcasting: Connect Patreon to Spotify and Stream Your Favorite Podcasts in One PlaceQ2 Earnings Calls in PodcastingWhy some publishers are reducing their podcast slate to try to grow their audio businessesQuick Hits: The Song of the Summer, and the Joe Rogan Problem Libsyn’s AdvertiseCast Signs Exclusive Ad Partnerships with Two Leading Podcast Networks. The Podcast Academy and DPC Entertainment Launch Podcast 360. 

Here's what you need to know for today in the business of podcasting: Why Are More Than Half of Podcasters Still Not Publishing Video?Connect Patreon to Spotify and Stream Your Favorite Podcasts in One PlaceHow ad tech’s measurement titans are pivoting to attention and activationIndie agency census reveals expected areas of ad spend growthAnd for the rest of the news… Digiday has a guide for what’s in and what’s out in influencer marketing for 2023, and this week’s issue of The Rebooting reminds us all that the media business is still hard.

What you need to know for today in the business of podcasting: KQED snatches up Snap Judgment and Spooked by Amrita KhalidPodcast networks report Q2 revenue growth, with positive signs for continued improvements in 2023 by Sara GuaglioneCTV Buyers Are Still Struggling to Know Where Their Ads Ran by Catherine Perloff …as for the rest of the news: Arrow Media has been appointed Acast’s commercial partner for Queensland, Australia, and new eMarketer data suggests web publishers are ‘fighting over a pie that is barely growing.’

While podcasting has had several 'song of the summer' moments since Serial's smash success in 2014, in recent years those mainstream attention-getting moments are dominated by one polarizing figure. 

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.