Sounds Profitable

Sounds Profitable

By Bryan BarlettaBusinessTechnology
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Sounds Profitable episodes

  • Retail Media x Audio, Podcasting's PR Power, & More
    Here's what you need to know for today in the business of podcasting: audio and retail are getting in tune with one another, advertisers are suing Meta for allegedly inflating ad viewership, the utility of podcasts like Lex Fridman's, insights from leaders at the top of podcasting, and Evan Shapiro's take on the 'creator economy' and how it's evolving. 

    Get links to every story mentioned as well as the full write-up on Sounds Proftiable. 
    6 min
  • Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More
    Here's what you need to know for today in the business of podcasting: Anyone can buy traffic but building audience is harder, How the New York Times approaches podcast discovery and growth, YouTube to host Creator Workshop, Gary Clark Jr. experienced the Joe Rogan bump, and podcasters explore diverse revenue streams.

    Register now for The Ad Bargain's debut webinar. 

    Catch links to everything mentioned in this episode and the full write-up on Sounds Profitable.
    6 min
  • Audible Grows Originals, True Crime's Advertiser Appeal, & More
    Here's what you need to know for today in the business of podcasting: Audible rides audio boom with big investments, the issue with DTC brands courting influencer investors, GroupM to double investment commitments in women's sports, and why true crime podcasts are great for advertisers.

    Find links to everything discussed and the full write-up on Sounds Profitable.
    5 min
  • 2024 Ambies Winners, Top Executives Love Podcasts, & More
    Here's what you need to know for today in the business of podcasting, brought to you from the floor of Evolutions by Podcast Movement: The 2024 Ambies happened last night, Signal Hill Insights shares the podcast listening habits of influential exeutives, why marketers need to embrace the funny when it comes to podcasting, how to turn a comedy podcast into a comedy documentary, and Indigenous Screen Office pairs with Acast. 

    Find links to everything mentioned in today's episode and the full writeup on Sounds Profitable.
    5 min
  • Political Podcasting Survey, Spotify's Education Experiment, & More
    Here's what you need to know for today in the busines of podcasting: Sounds Profitable will be returning to Evolutions by Podcast Movement with the Partner Lounge and two public panels, Podcastle's U.S. survey finds which podcasts are hot with politically-attentive respondents, eMarketer finds poltical ad spend is nearly triple what it was in 2016, and Spotify is testing video-based learning courses in the UK version of the app. 

    Find links to everything mentioned and the full write-up here at Sounds Profitable. 
    5 min
  • Podcasting's March Madness Potential, New Host-Read Programmatic Tool, & More
    Here's what you need to know for this week in the business of podcasting: March Madness TV ads are sold out, RedCircle launches new tool for host-read programmatic ad management, RadioDays Europe talks podcasting’s power, and advertisers are skittish on TikTok spending after recent political developments. 

    Find links to every article mentioned in this episode and the full write-up here on our website.
    9 min
  • AdvertiseCast to Rebrand, Podcasting's Ad Responsibility, & More
    Here's what you need to know for today in the business of podcasting: LibSyn is rebranding AdvertiseCast to Libsyn Ads, Bryan Barletta's article on owning pocasting's responsibility to audiences, a Podimo survey shows Finns are 62% likely to pay a premium for podcasts, and why Super Fans are something brands should prepare for. 

    Catch links to everything discussed here on Sound Profitable. 
    6 min
  • Streamlining Host-Read Ads, BBC Proposes UK Podcast Ads, & More
    Here's what you need to know for today in the business of podcasting: Ad Results Media announces platform-agnostic programmatic host-read ad management tool, a server anomaly that caused millions of dollars in false bids last week, BBC to potentially run ads on podcasts accessed on third-party platforms in the UK, Spotify is launching a new Ad Studio product, and TikTok's podcast boom might be a bust. 

    Find links to every article mentioned and the full write-up here on Sounds Profitable.
    6 min
  • Owning Podcasting’s Responsibility
    Podcasting has long dealt with double standards when it comes to adtech problems that are part of larger systemic problems. The industry is in a position to establish a higher quality baseline than others who get away with murder.
    • Written by Bryan Barletta
    • Edited by Gavin Gaddis
    • Audio edited by Gavin Gaddis
    • Hosted by Spreaker

      • Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
      11 min
    • March Madness Podcast Potential, YouTube's Teen Userbase, & More
      Here's what you need to know for today in the business of podcasting:  March Madness men's games all but sold out of ad inventory, how third-party cookie deprecation will change ad buys, teens use YoUTube on a daily basis more than TikTok, how advertisers are reacting to TikTok's shaky future, and Amazon's opportunity in the cookie-free future. 

      Find links to everything discussed and the full write-up right here on Sounds Profitable.
      6 min

    About Sounds Profitable

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    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…