Sounds Profitable

Sounds Profitable

By Bryan BarlettaBusinessTechnology
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Sounds Profitable episodes

  • Podcasting's Once-in-a-Century Opportunity, BBC Podcasts x Amazon Music, & More
    Today in the business of podcasting: a report from Radiodays Europe, news podcasts and ad buyers aren't seeing the anticipated election cycle bump yet, Rich Greenfield proposes streaming needs to spend more time on time spent, The Ringer's union wins generative AI protections in contract, and Kast Media has filed for bankruptcy. 

    Find links to every story discussed, and a full write-up, all here on Sounds Proftiable.
    7 min
  • Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More
    This week in the business of podcasting: Bryan Barletta talks about building a better umbrella for podcasting at conferences like SXSW, Edison Research's Share of Ear data shows how much time podcasting takes out of an average hour of ad-supported audio listening, reflections on SXSW for podcasting, Apple has published new resarch on humanizing word error rates in podcast transcripts, and Digiday explains WTF is server-side ad insertion. 

    Read the full write-up and get links to everything mentioned right here on Sounds Profitable. 
    8 min
  • U.S. Latino Podcast Growth, Letting Brand Studies Breathe, & More
    Here's what you need to know for today in the business of podcasting: My Cultura plans for major growth, the power of Alex Cooper's fandom, Joe Rogan's return to YouTube podcasting is a successful one, abd the case for longer brand lift studies.

    Catch links to every story mentioned and the full write-up here on Sounds Profitable.
    5 min
  • Podcasting's Share of Audio, GenZ Pays for Premium, & More
    Here's what you need to know for today in the business of podcasting: Edison data shows podcasting takes up 12.2 minutes of the average hour spent listening to ad-supported audio, iHeart publishes the winners of the 6th annual iHeartPodcast Awards, IAB data shows Gen Z is the most likely generation to spend money on premium apps and services that used to be free, Digiday explains what server-side insertion is and what it does video (spoiler alert, podcasting has done it for years), and AdNews publishes their 2024 Agency Map. 

    Find links to everything covered right here on Sounds Profitable.
    6 min
  • Apple Podcasts Transcripts Arrive, Bringing Music to Podcasting, & More
    Here's what you need to know for today in the business of podcasting: iOS update adds Apple Podcast transcripts, a roundup of podcasting Q4 earnings calls, it's time for licensed music to enter podcasting, automated transcription and translation isn't quite ready yet, and PRX debuts new fundraising resources for local radio stations.

    Find links to everything covered and the full write-up on Sounds Profitable.
    10 min
  • New British Podcast Festival Announced, The Roost Thrives, & More
    Here's what you need to know for today in the business of podcasting: Tom Webster writes about how it's time for the music industry and podcasting to embrace each other, a new podcast festival is coming to the UK this spring, Rooster Teeth is shutting down (but The Roost will continue on), and the parasocial power of political podcasts.

    Find links to everything discussed and the full write-up here on Sounds Profitable.
    5 min
  • Apple's Podcast Transcripts Live, PRX Helps Radio Fundraising, & More
    Here's what you need to know for today in the business of podcasting: Apple Podcasts launches transcripts in-app, Right Side Up's analysis of $3 million worth of podcast advertising, PRX expands their digtial fundraising resources for local radio stations, and a new study from Morning Consult shows trust in audio has jumped in the past four years.

    Find links to every article mentioned and the full write-up here on Sounds Profitable.
    6 min
  • Podcasting Licensed Music - It’s Time
    Tom Webster reflects on a talk he gave this past week in Nashville, and music’s place (or lack thereof) in the podcasting industry. There’s room for great innovation and growth with properly licensed music and podcasts, and it’s time to make it happen.
    • Written by Tom Webster
    • Edited by Bryan Barletta
    • Audio edited by Gavin Gaddis
    • Hosted by Spreaker

      • Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
      9 min
    • Podcasts Are Transforming Digital Strategy, Markle to Keynote SXSW, & More
      Here's what you need to know for today in the business of podcasting: KS&R releases the Podcast Frenzy report. Jen Soch of GroupM talks about how podcast advertising is changing digital ad strategies, Digiday looks into the rocky start of AI-powered podcast translations, and reps from The New York Times and Vox Media discuss their podcast strategies.

      Catch links to every article mentioned and find the full writeup here on Sounds Profitable.
      6 min

    About Sounds Profitable

    From the publisher's feed

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…