Sounds Profitable

Sounds Profitable

By Bryan BarlettaBusinessTechnology
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Sounds Profitable episodes

  • Earnings Call Roundup, Australia's Audio Advertising Revenue, & More.
    Here's what you need to know for today in the business of podcasting: A new batch of earnings calls rounds out the financial data for major podcast players in 2024, and numbers look good. IAB Australia publishes new report showing the state of podcast ad investment Down Under. Podcast CPMs increase inf Feb. on AdvertiseCast's tracker. Newsguard has launched new automation tools to "fingerpint" political disinformation, and CoHost is running a survey of professional podcasters.

    Find links to everything discussed, as well as the full write-up, on Sounds Profitable.
    6 min
  • Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More
    Here's what you need to know for this week in the business of podcasting:



    • How Podcasting is Making ITself Known at SXSW "Trojan-horse style"
    • Radio and Podcasts Deliver Decision-Makers to B2B Marketing
    • Podcasting’s Place in Advertising as Google Closes the Cookie Jar
    • Keeping Audio Ads Simple for Better Attention Metrics
      • Get links to every story covered, quick hits, and data from Podscribe, all on the episode's Sound Profitable post.
      9 min
    • Podcasting's Attribution Gap, Untapped Rural Listeners, & More
      Here's what you need to know for today in the business of podcasting: Edison Research discusses data showing podcasting's share of ear trends higher in urban areas than rural, podcasting's place in a post-cookie advertising future, and Ad Results Media announces their Pro platform.

      Find the links to every article mentioned and the full write-up here on our site.
      5 min
    • Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More
      Here's what you need to know for today in the business of podcasting:



      • Radio Connects finds podcast growth continues steadily upwards with Canadian respondents 18+
      • A recent report from Veritonic and RealEyes finds ads with too much complexity or too little volume for the voiceover lose attention faster. Normalized audio shows higher returns.
      • Criteo predicts $30 to $40 million in signal loss due to the death of third party cookies. Krystina Rubino of Right Side Up weighs in to give a podcasting perspective.
      • Guideline reports the US ad market has continued an upward trend since April of 2023.

        • For links to everything covered in today's episode, please visit the episode post on Sounds Profitable.
        5 min
      • B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More
        Today on your daily recap of news in the business of podcasting: Cumulus Media's Pierre Bouvard highlights how podcasting brings B2B marketers to descision-makers at comapanies, the future of TV upfronts is programmatic + audience data, and podcast advertising grew 21.7% in Australia last year.

        For links to everything covered, the quick hits, and the full write-up, click here.
        4 min
      • Spotify's $10b Goal, Podcasting's SXSW Experiment, & More
        Here's what you need to know for today in the business of podcasting: Digiday covers why media companies are pushing podcasts at this year's SXSW "Trojan-horse style," Spotify's Head of Sales for the UK and Northern Europe talks about the company's long-term ad goals, and Brian Morrissey talks the pivot to performance with Dotdash Meredith's CEO.

        Links to every story discussed, as well as the full writeup, can be found on this episode's post at Sounds Profitable.
        4 min
      • Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More
        Here's what you need to know for this week in the business of podcasting. As always, links to every story discussed can be found in this episode's full write-up, available here.

        Our top stories:
        Edward Fuller'sGuide to Making the Most of SXSW as a Podcast Professional
        Tom Webster Pitches AI as a Podcast Cohost
        Spreaker Supporters Club Announced
        New NPR SVP of Podcast Strategy Sees an Optimistic 2024 Ahead

        And in our quick hits:
        • 2024 Marketing Trends Report. A new report from Quill and Carney collects dozens of sources to provide a snapshot of current and potential future marketing trends.
        • PodPod to be merged with Campaign. The PodPod brand will be retired and sister publication Campaign will take over live events like the British Podcast Awards and Podcast Advertising Summit, as well as increase its own coverage of audio and podcasting news.
        • Spotify joins ACPM. Megaphone is now compliant with French local measurement standards. For more information on the ACPM, see The French Exception on Sounds Profitable.
        • Marketers are chronically underinvesting in brand by Ashley Regan. Australian radio has a recurring issue of marketers running trial brand campaigns that are too short to show their true ROI.
        • Audacy Receives Court Approval of Reorganization Plan. With the approval, Audacy can move forward on ending their Chapter 11 bankruptcy.
          8 min
        • Your AI Co-Host, Temu's Sonic Branding Win, PodPod's Merger, & More
          Here's what you need to know for today in the busienss of podcasting: PodPod will be merged into Campaign, Tom Webster writes on using AI as a podcast co-host, why Temu's Super Bowl ad is a sonic branding success story, and US scripted TV numbers dropped last year.

          Find links to every story covered, as well as the full write-up, on Sounds Profitable.
          5 min
        • Top Podcast Advertisers, Middle East Brand Safety, & More
          Here's what you need to know for today in the business of podcasting. Top stories include Barometer and Next Broadcast Media teaming up to create a podcast brand safety tool for Arabic podcasts, 2024 political ad spend could affect advertising overall, Audacy receives approval for reorganization plans, and the top podcast advertisers for January.

          Find links to all articles covered and the full write-up on Sounds Profitable.
          5 min
        • Meet Your New Co-Host
          A lot has been said about AI replacing human-made content. This week Tom Webster proposes a person-first future deploying AI-powered tools where they work best: as a support structure.
          • Written by Tom Webster
          • Edited by Bryan Barletta
          • Audio edited by Gavin Gaddis
          • Hosted by Spreaker

            • Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
            9 min

          About Sounds Profitable

          From the publisher's feed

          The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…