Here's what you need to know for today in the business of podcasting.
Lapsed listening and podcast churn are due to time constraints by Amrita KhalidPodcasting Today- Audience Insights from Nielsen and Edison Research Publisher Adoption for New Video Ad Specs Lags 6 Months After Introduction by Catherine Perloff & Mark Stenberg As Disney Loses More Streaming Subs, It Bets On Advertising by Alyssa BoylePodPod and Campaign launch Audio Advertising Awards

Essential news from this week in the business of podcasting. Word of mouth is still the best podcast promotion tool, study shows by Reem Makari Frozen's Story Will Continue In a New PodcastAudible partners with Nickelodeon to launch Are You Afraid of the Dark? companion podcastWondery, Dr. Seuss Enterprises Ink Deal for Slate of Original Kids PodcastsPBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job’ Featuring 123 AndrésTV’s Nielsen complaints get louderNearly 3 out in 10 U.S. Households Cancel Streaming Platforms to Save MoneyAnd for Quick Hits: The Podcast You Want To Make by Tom Webster. After talking to many Podcast Movement attendees about how to grow their audience, Tom asks a hard question - should you make the podcast you want to make? 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years by Laurie Sullivan. In addition to the finding in the headline, 32% of advertisers surveyed say they plan to continue using outdated strategies. 2024 global ad spend will surpass $1 trillion: report by Jasmine Sheena. A new report from marketing research firm WARC predicts spend will increase 8.2% next year and will reach $963 billion by the end of 2023.July 2023: Top spenders, movers and shakers in podcast advertising. The newest Magellan AI monthly analysis of advertising data from the top 3,000 podcasts in the US on Apple Podcasts.

Here's what you need to know for today in the business of podcasting: Word of mouth is still the best podcast promotion tool, study shows by Reem Makari New podcast studies showing growth in ad spend, listeners suggest the bubble hasn’t burst by Sara GuaglionePBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job’ Featuring 123 Andrés by Abbey White…as for the rest of the news: the Washington Post covers the utility of podcasts as background noise for listeners with ADHD, MarketingBrew covers a WARC report saying global ad spend will exceed $1 trillion in 2024, MediaPost covers a study showing 45% of advertisers in the US and UK haven’t changed their ad strategy in five years, and Adnews reports Q2 digital audio ad spend in Australia is up 14% year over year.

Here's what you need to know for today in the business of podcasting: July 2023: Top spenders, movers and shakers in podcast advertisingCan the Benefits of Digital be a Rising Tide for All Audio? By Jeff VidlerCTV ad sellers are pushing more content-related signals into the programmatic bidstream by Tim PetersonTV’s Nielsen complaints get louder by John Ourand…as for the rest of the news: Five late-night talk show hosts have launched a Spotify podcast which will use all proceeds to pay staff of their respective shows who are affected by the WGA/SAG-AFTRA strike, Australians 10 and up are now listening to an average of 13 hour of commercial radio per week, and children’s financial literacy podcast Million Bazillion is launching an educational live show visiting middle schools across the US.

After talking to so many Podcast Movement attendees last week about how to grow their audience, Tom Webster asks a hard question - should you make the podcast you want to make? 

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Here's what you need to know for today in the business of podcasting:
“Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers by Pierre BouvardWondery, Dr. Seuss Enterprises Ink Deal for Slate of Original Kids Podcasts by Abbey WhiteStreaming’s big pain point: there’s too much stuff to watch by Kelsey SuttonThe Podcast Landscape Webinar with Tom Webster (August 30th, 3:00pm EST)

Here's what you need to know for today in the business of podcasting.As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money by Jeremy Goldman Audible partners with Nickelodeon to launch Are You Afraid of the Dark? companion podcast by Reem MakariThe Floor Plan  A Jolly Holiday For Retailers Previously Anticipating Q4 Recession by Corinne Casagrande
And for the rest of the news… ARN’s CEO speaks to the network’s digital audio success and importance of regional content, Digiday takes a look at what Q4 will look like for video ad inventory that didn’t sell during this year’s upfronts, eMarketer says attention metrics are the ‘next frontier’ for digital ad measurement, and publisher CROs tell Digiday auto, travel, and luxury advertisers are at the forefront of an ad revenue rebound this year.

Here's what you need to know this week in the business of podcasting:Three updates to Apple PodcastsAdvertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year High Among Agencies and MarketersOlder Adults Make Up Just 4% Of People Featured In AdsChanges coming to Spotify for PodcastersAnd in Quick Hits: Exclusive: SXM Media partners with The Trade Desk and HUMAN by Reem Makari. SXM Media will add support for third-party audibility measurement to programmatic campaigns bought through The Trade Desk. HUMAN, a fraud sensor network accredited by the Media Rating Council to detect invalid traffic, will be a traffic validation solution for Adwizz’s marketplace inventory.Triton Digital Announces YouTube Integration with Podcast Metrics. The new integration adds YouTube views of podcast episodes into the Triton Podcast Metrics dashboard, allowing publishers to keep track of both podcast downloads and YouTube performance.PodcastOne readies public offering in September by Brad Hill. The listing of PodcastOne is based on the valuation LiveOne received in February that gave PodcastOne a market range of $230 to $274 million.weekly insights 8.23.2023 on-demand audio passes linear audio. Edison Research has found that as of Q2 2023, on-demand audio makes up 50.3% of daily time consuming audio.

Here's what you need to know for today in the business of podcasting:Embracing YouTube: A Must for Today’s Podcasters by Steve Goldstein.Older Adults Make Up Just 4% Of People Featured In Ads by Karlene Lukovitz Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision by Wayne FriedmanAdalytics Claps Back With Evidence Of Behaviorally Targeted Ads Served In Kids Content On YouTube by Allison Shiff

Here's what you need to know today in the business of podcasting. Changes coming to Spotify for PodcastersPodcastOne readies public offering in September by Brad HillProduct placements can drive searches and purchases, research finds by Kelsey SuttonFrozen's Story Will Continue In a New Podcast by James Whitbrook