Join host Brady for the inaugural business owner interview on the South Metro Scoop Podcast, featuring Rob Satrom, founder of Feedbackwrench—a web design and marketing agency based in Lakeville, Minnesota.
In this candid hour-long conversation, Rob shares his journey from serving tables at Perkins and selling computers at Best Buy to building a successful marketing agency that helps small businesses clarify their messaging and maximize sales. With over a decade of entrepreneurship experience, Rob discusses:
- The critical importance of front-end sales activity and prospecting for business growth
- Why customer service and employee training make or break small businesses
- The power of video content and digital marketing in 2025
- How to help businesses identify and solve their customers' real problems
- Starting and scaling professional services firms, especially accounting practices
- The challenges of entrepreneurship: managing work-life balance, avoiding burnout, and prioritizing family
Rob doesn't hold back on the realities of business ownership—from the temptation to let work consume your life to the importance of pumping the brakes with clients to truly understand their needs. He also shares practical advice on building a sustainable marketing flywheel through websites, social media, networking, and consistent prospecting.
Whether you're a South Metro business owner, aspiring entrepreneur, or just curious about what it takes to build a local business, this episode offers honest insights and actionable strategies.
Feedbackwrench website: feedbackwrench.com
Feedbackwrench YouTube: youtube.com/@feedbackwrench/videos
00:00 Introduction and Guest Introduction
00:32 Rob's Background and Journey
02:50 Feedbackwrench: Services and Approach
07:19 Sales and Prospecting Insights
11:38 Customer Service and Experience
19:28 Clarifying Customer Needs
26:49 Starting a Business: Key Advice
31:11 Outsourced Accounting Model Explained
32:12 Challenges in Marketing to Accountants
36:01 Effective Marketing Strategies for Accountants
40:46 Balancing Business and Personal Life
44:51 The Importance of Prioritization
47:25 Final Thoughts and Reflections
55:54 Where to Find More Information