This week we take an in-depth look at author brands – starting with what branding actually means, what your branding should look like as an author, and then how you can make sure your author brand is the best it can be. We talk about how newbie authors can set up a brand for the first time, and how more experienced authors can reassess your current brand and make any necessary changes. 

As always, we talk about decisions we’ve made with our own books, what we’ve done to create the branding for each of our pen names, and how we use our branding to help us make decisions in our author business. 

And finally, we talk about the three ‘Cs’ – Consistency, Connection, Cohesiveness – and how to use them in the branding of your author business. 

💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!

⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your questions. Come on in and join us, we’d love to see you there!

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